Marketing Director

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the entire marketing department, collaborating with leadership to establish the strategic plan, executing it, and being accountable for outcomes.

• Establish, manage, and continually optimize paid advertising campaigns.

• Develop and execute email and text campaigns from the initial lead signup through to repeat orders.

• Oversee marketing efforts for webinars and new product launches in partnership with sales and product teams.

• Direct the content and social media strategy, including video content featuring the CEO.

• Manage public relations and company communications.

• Ensure all external content aligns with the brand and maintains the appropriate tone of voice.

• Monitor and report on key performance indicators (KPIs), such as cost per lead, cost per sale, and return on ad spend.

• Plan and execute paid advertisements on platforms like Facebook and Instagram, track acquisition costs, and adjust budgets towards the most effective ads.

• Collaborate with the copywriter and GoHighLevel specialist on emails, text messages, and web pages.

• Translate leadership strategies into actionable tasks for the team, oversee progress, remove obstacles for team members, and provide hands-on support when necessary.

⛳️ Requirements

• Minimum of 3 years of experience leading a team.

• Proven track record of using paid advertising to scale a business from 7 to 8 figures in revenue.

• Experience executing email and text campaigns that successfully convert leads into customers.

• Excellent writing skills for producing clear and persuasive copy aimed at US consumers.

• Aesthetic sensibility and the ability to guide designers while ensuring brand consistency.

• Understanding of marketing KPIs and meticulous tracking of outcomes.

• Familiarity with GoHighLevel and project management tools such as Monday.com.

• Bilingual in English and Spanish is a plus.

• Eligibility to work in the U.S. or Canada without requiring sponsorship.

🏝️ Benefits

• Fully remote position; work from anywhere within the US or Canada.

• Lead and manage the marketing department with support from the leadership team.

• Direct collaboration with the CEO and leadership team.

• Opportunity to become part of a company poised for significant growth.

• Potential for the role to expand as the company evolves.