Marketing Designer – Direct Mail & Digital

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Create and implement integrated marketing campaigns across both direct mail and digital platforms.

• Develop direct mail materials such as letters, postcards, self-mailers, statement inserts, acquisition kits, and other customer communications.

• Design digital materials including email campaigns, landing pages, display ads, paid social media content, website graphics, and communications for customer lifecycles.

• Convert creative briefs, audience insights, and campaign objectives into compelling visual solutions.

• Generate multiple creative concepts and campaign variations for testing and enhancement.

• Maintain creative consistency across all customer interaction points and channels.

• Collaborate with Creative Directors, Copywriters, Strategists, Account Teams, Analysts, and Production Specialists.

• Use performance insights, customer behavior data, and testing outcomes to inform creative suggestions.

• Present design concepts and solutions internally and aid in client presentations.

• Prepare production-ready files for both print and digital distribution.

• Utilize knowledge of direct mail production, including postal formats, personalization, versioning, and printing specifications.

• Package and preflight InDesign files, ensuring color space, image resolution, fonts, links, and bleeds are verified.

• Work in partnership with print vendors, production teams, marketing technology professionals, and digital developers.

• Conduct thorough quality assurance reviews to ensure accuracy, brand compliance, and regulatory adherence.

• Employ AI tools for idea generation, visual exploration, image development, and campaign enhancement.

• Use AI responsibly while adhering to financial services and insurance compliance regulations.

• Assist with A/B and multivariate testing efforts.

• Utilize analytics and campaign outcomes to refine creative recommendations.

• Ensure that all necessary disclosures, regulatory language, and legal content are accurately included.

⛳️ Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.

• 3 to 5 years of professional design experience in an agency, in-house marketing, or integrated creative setting.

• Extensive hands-on experience in designing and producing both direct mail and digital marketing communications.

• Strong portfolio showcasing comprehensive, campaign-oriented direct response work across print and digital channels, including full direct mail kits.

• Proven experience in direct response marketing and an understanding of how creative elements, formats, offers, and calls to action influence customer engagement.

• Advanced proficiency in Adobe Creative Cloud applications, including InDesign, Photoshop, and Illustrator.

• Skilled in using Figma for collaboration and digital creative workflows.

• Demonstrated ability to utilize AI-powered creative tools and platforms for ideation, design development, content generation, image creation, and workflow efficiency.

• Strong grasp of typography, layout, customer communication design, and visual storytelling.

• Exceptional attention to detail and strong project management capabilities.

• Capacity to handle multiple projects and meet deadlines concurrently.

🏝️ Benefits

• Bonus

• Benefits package

• Work from home / remote work