Marketing Data Analyst II

This is a fully remote position, open to applicants in United States.

📋 Description

• Configure and manage Google Analytics along with other web analytics platforms.

• Develop and enhance dashboards for monitoring key performance indicators for stakeholders.

• Evaluate user behavior and the effectiveness of marketing channels.

• Provide actionable insights for customers, marketing, web, and product teams.

• Diagnose and resolve tracking and data collection issues.

• Perform ad hoc analyses and in-depth investigations to inform product and marketing strategies.

• Oversee the planning, execution, and post-evaluation of A/B tests.

• Track performance metrics and establish alerts for significant anomalies.

• Collaborate with cross-functional teams to convert objectives into measurement strategies.

• Guide junior analysts in utilizing tools, adhering to best practices, and adopting analytical methods.

• Report directly to the Measurement & Reporting team manager while working alongside fellow analysts.

⛳️ Requirements

• BA/BS in computer science, mathematics, statistics, business, or a related field is required.

• A minimum of 3 years of experience in web, marketing, or product analytics is essential.

• Expertise in Google Analytics, Looker Studio, Tableau, Power BI, and Claude is necessary.

• Practical experience with Google Tag Manager or similar tag management systems is required.

• Basic knowledge of SQL is expected.

• Strong proficiency in Excel/Google Sheets is required.

• Familiarity with A/B testing methodologies and tools such as Optimizely is highly desirable.

• Ability to troubleshoot tracking issues, perform debugging, and conduct quality assurance.

• Excellent communication skills to engage both technical and non-technical audiences are required.

• Experience in the automotive agency and/or marketing agency is highly preferred.

• Knowledge of HTML, CSS, JavaScript, Python, Google App Script, and GitHub Actions is a plus.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Wellness benefits

• Unlimited paid vacation

• Salaried compensation