Marketing Data Analyst II

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Set up and manage Google Analytics along with various web analytics platforms.

• Create and refine dashboards to assist stakeholders in tracking key performance indicators (KPIs).

• Evaluate user behavior and the effectiveness of marketing channels to produce actionable insights.

• Aid in resolving tracking and data collection challenges.

• Perform ad hoc analyses and in-depth investigations to inform product and marketing strategies.

• Oversee the planning, execution, and post-analysis of A/B testing.

• Track performance metrics and establish alerts for significant anomalies.

• Collaborate with cross-functional teams to comprehend objectives and convert them into measurement strategies.

• Guide junior analysts on tools, best practices, and analytical methods.

• Report directly to the Measurement & Reporting team manager and collaborate with fellow analysts.

• Support customers, marketing, web, and product teams by analyzing performance, implementing tracking strategies, and spotting trends that influence decision-making.

⛳️ Requirements

• BA/BS in computer science, mathematics, statistics, business, or a related field is mandatory.

• A minimum of 3 years of experience in web, marketing, or product analytics is required.

• Proficient in tools such as Google Analytics, Looker Studio, Tableau, or Power BI, Claude is essential.

• Familiarity with the AUTOMOTIVE AGENCY and/or MARKETING AGENCY is highly desirable.

• Practical experience with Google Tag Manager or similar tag management systems is necessary.

• Proficiency in SQL and strong capabilities in Excel/Google Sheets are required.

• Understanding of A/B testing methodologies and tools (e.g., Optimizely) is highly preferred.

• Comfortable with diagnosing tracking issues, debugging, and quality assurance (QA).

• Excellent communication skills to convey findings effectively to both technical and non-technical audiences.

• Knowledge of HTML, CSS, JavaScript, Python, Google App Script, and GitHub Actions is a plus.

• Candidate must reside within the Continental U.S.; preference for Eastern or Central time zones.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Wellness benefits

• Unlimited paid vacation

• Company benefit offerings

• Salaried compensation