Marketing Data Analyst II

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Set up and manage Google Analytics along with other web analytics platforms.

• Develop and refine dashboards to assist stakeholders in tracking key performance indicators (KPIs).

• Examine user behaviors and the effectiveness of marketing channels to produce actionable insights.

• Aid in resolving issues related to tracking and data collection.

• Perform ad hoc analyses and detailed investigations to support product and marketing strategies.

• Oversee the planning, execution, and analysis of A/B tests.

• Track performance metrics and establish alerts for significant anomalies.

• Collaborate with cross-functional teams to comprehend objectives and convert them into measurement strategies.

• Provide guidance to junior analysts regarding tools, best practices, and analytical methods.

• Report directly to the manager of the Measurement & Reporting team and work in conjunction with other analysts.

• Assist customers, marketing, web, and product teams by evaluating performance, executing tracking strategies, and proactively identifying trends that influence decision-making.

⛳️ Requirements

• BA/BS degree in computer science, mathematics, statistics, business, or a related discipline is required.

• A minimum of 3 years of experience in web, marketing, or product analytics is required.

• Expertise in tools such as Google Analytics, Looker Studio, Tableau, or Power BI, Claude, is required.

• Practical experience with Google Tag Manager or other tag management solutions is required.

• Proficient in SQL and possess strong skills in Excel/Google Sheets, required.

• Comfortable addressing tracking issues, debugging, and conducting quality assurance.

• Excellent communication abilities - capable of conveying findings clearly to both technical and non-technical audiences.

• Familiarity with AUTOMOTIVE AGENCY and/or MARKETING AGENCY is highly preferred.

• Knowledge of A/B testing methodologies and tools (e.g., Optimizely) is highly preferred.

• Understanding of HTML, CSS, JavaScript, Python, Google App Script, and GitHub Actions is a plus.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k).

• Wellness benefits.

• Unlimited paid vacation.

• Company benefit offerings.