Marketing Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze data and interpret results using statistical methods, while generating ongoing reports and dashboards that support marketing initiatives, optimize ad spending, enhance customer retention strategies, and facilitate personalized communication.

• Create and manage dashboards in Tableau and Looker Studio to monitor key performance indicators across various acquisition channels.

• Examine user behavior throughout the customer journey to pinpoint friction areas and enhance conversion funnels.

• Support the design, execution, and evaluation of A/B tests and promotional experiments.

• Formulate strategies to enhance statistical efficiency and ensure data quality.

• Collaborate with data engineering teams to obtain, merge, and validate marketing data from platforms such as Google Ads, GA4, and Search Console, among others.

• Utilize segmentation and analytical methods to evaluate ad spending efficiency, customer targeting, and campaign effectiveness.

• Work alongside marketing, product, management, and customer experience teams to prioritize business and informational requirements.

• Convert business needs into precise analytical tasks.

• Identify opportunities for process enhancements, automated reporting, and analytical workflows utilizing tools like GitHub, Jira, and Google Workspace.

• Act as an individual contributor to reveal actionable marketing insights aimed at optimizing customer acquisition, retention, and the overall marketing strategy.

⛳️ Requirements

• A Bachelor’s degree in Statistics, Marketing Analytics, Mathematics, Economics, Computer Science, Information Management, or a related discipline.

• A minimum of 5 years of experience in roles such as Data Analyst, Business Data Analyst, or Marketing Analyst either embedded in or consulting for a marketing department.

• Proficient in navigating and extracting data from Google Ads, GA4, and Search Console.

• Experience using BigQuery or SQL to integrate diverse marketing datasets for cross-channel analysis and attribution.

• Skills in query writing and report generation.

• Experience in creating interactive dashboards with Tableau and Looker Studio.

• Strong SQL capabilities.

• Proficient in Python (Jupyter Notebook) or R for data manipulation, basic modeling, and statistical analysis.

• Understanding of statistics and Bayesian statistics.

• Familiarity with data modeling and validation techniques, especially when handling large or complex datasets.

• Proven track record of collecting, organizing, analyzing, and accurately disseminating substantial amounts of information.

• Ability to translate analytical findings into clear marketing recommendations.

• Exceptional verbal and written communication skills.

• Capable of communicating complex data insights to non-technical marketing stakeholders.

• Applications must be submitted in English.

🏝️ Benefits

• Opportunity for remote work from your home location with flexible hours that promote a healthy work-life balance.

• A dynamic, fast-paced, and collaborative culture that appreciates diverse perspectives and ideas.

• A competitive compensation package along with benefits including medical, dental, and vision coverage.

• An open Paid Time Off policy and 10 days of company-paid holidays.

• Stock options package.

• 401K retirement plan with employer matching.

• Significant discounts on luxury travel during the off-season.

• Annual stipend for learning and development.

• Enjoy two company-sponsored business trips each year to international destinations that we serve!