Marketing Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct comprehensive analyses that address business and client inquiries.

• Ensure the accuracy and consistency of data.

• Assess the effect of TV and streaming campaigns on digital performance, business outcomes, and overall marketing effectiveness.

• Detect patterns, risks, and opportunities to enhance campaign decisions.

• Validate data inputs, methodologies, assumptions, and outputs, including those generated by AI.

• Create clear visual representations of data.

• Communicate findings in straightforward language to internal teams and clients.

• Utilize AI tools to expedite querying, scripting, quality assurance, and initial analysis.

• Report directly to the Director of Analytics.

• Collaborate closely with cross-functional partners.

• Assist teams and clients in understanding campaign measurement results and suggested next steps.

⛳️ Requirements

• 2-5 years of experience in marketing analytics, media analytics, or a related quantitative field, preferably in campaign measurement support.

• A GPA of 3.5 or equivalent academic performance in a quantitative discipline such as business, economics, statistics, mathematics, computer science, marketing, or a similar field.

• Capability to interpret performance data, identify trends, and relate insights to established KPIs.

• Proficient in using Excel formulas, pivot tables, and structured analysis to organize, validate, and analyze large datasets.

• Familiarity with BI or data platforms such as Domo, Databricks, SQL, or similar environments.

• Experience in creating clear, client-ready presentations that explain campaign results or analytical outcomes.

• Confident in presenting analytical findings.

• Experience employing AI tools to enhance workflows, investigate data, or improve analysis.

• Understanding of the strengths and limitations of AI tools.

• Ability to articulate methodology and mathematical reasoning without AI support.

• Competence in independently validating conclusions, logic, assumptions, and numerical data.

• Must reside in the United States.

• Must be authorized to work in the United States.

• Must not require current or future immigration sponsorship.

🏝️ Benefits

• Fully remote position within the United States.

• 100% employer-covered medical, dental, and disability insurance, with a vision option available.

• Traditional and Roth 401(k) plans with a 4% company match.

• Flexible paid time off policy.

• 9 paid holidays in addition to 2 floating holidays.

• Paid parental leave.

• Annual allowance for office supplies.

• Monthly internet stipend.

• Employer-provided cell phone.

• Opportunities to connect virtually and in-person twice yearly with the fully remote team.