Marketing Data Analyst

This is a fully remote position, open to applicants in Florida, +16 more states.

📋 Description

• Create, automate, and uphold dashboards, KPIs, and regular performance reports for websites, campaigns, funnels, and marketing engagement metrics.

• Utilize Google Tag Manager, Power BI, Looker Studio, Snowflake, Excel, and campaign management tools to gather, analyze, interpret, and visualize data.

• Ensure the accuracy of reporting, documentation, and data quality across various systems.

• Monitor, analyze, and report on multichannel marketing and website performance.

• Assess customer behavior, sales performance, and lifecycle engagement to enhance acquisition, retention, lifetime value, and customer satisfaction.

• Evaluate business health and revenue drivers across critical segments.

• Facilitate reporting and analysis of A/B and multivariate tests.

• Communicate actionable optimization recommendations to stakeholders.

• Leverage both internal and external datasets to discover opportunities in pricing, categories, audiences, and channels.

• Collaborate with various teams to evaluate campaign performance and promote audience and revenue growth.

• Address ad-hoc analytical requests as they arise.

• Work with the Finance team to assess and forecast the financial impact of marketing, sales, and business strategies.

• Assist in enhancing channel attribution models and methodologies for cross-channel measurement.

• Analyze the entire customer journey and identify points of friction.

• Develop reporting and dashboards that monitor customer sentiment, engagement, satisfaction drivers, and support ticket trends.

• Detect and resolve data quality issues across source systems.

• Suggest enhancements to analytics tools, methodologies, and processes.

• Utilize AI-driven tools and workflows to boost efficiency and automate manual tasks.

⛳️ Requirements

• Bachelor's degree in marketing, business, statistics/analytics, or a related field is required.

• Minimum of 3 years of experience in data analysis.

• Proven experience in increasing revenues and measuring media impact metrics is required.

• Strong digital aptitude with significant familiarity with ad operations technology and affiliate tracking and management tools.

• Excellent organizational, communication, presentation, and analytical skills.

• Advanced proficiency in MS Excel.

• Experience with Google Analytics (GA4).

• Familiarity with Google Tag Manager.

• Ability to present analytical findings effectively.

• Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) is preferred.

• Proven ability to manage multiple concurrent projects with attention to detail and accuracy.

• Experience in the insurance industry is highly desirable.

🏝️ Benefits

• Comprehensive full medical, dental, and vision insurance.

• Basic life insurance at no cost to the employee.

• Company-paid short-term and long-term disability.

• 12 weeks of 100% paid parental leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Personal paid time off.

• Paid holidays and a company-wide wellness day off.

• Paid time off to volunteer at nonprofit organizations.

• Pet-friendly office environment.

• Commuter benefits.

• Group pet insurance.

• On-the-job training and skills development.

• Employee Assistance Program (EAP).