Marketing Data Analyst

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Determine the most effective advertising platforms for properties by conducting market research and analyzing past platform performance.

• Create advertisements and manage their scheduling based on market insights and local knowledge.

• Monitor third-party advertising platforms, assessing ROI, potential opportunities, and listing effectiveness.

• Lead ongoing performance evaluation across platforms and advertisements, delivering reports and recommendations.

• Review the quality of advertising data within the CRM system.

• Maintain and enhance online advertising systems, including the website and Google ads.

• Ensure internal tracking systems are accurate and current.

• Prepare management reports detailing ROI and other key performance indicators.

• Examine competitor listing strategies, pricing, and leasing velocity.

• Propose B&B listing strategies and pricing recommendations.

• Assess inquiries, viewings, and reservation requests against historical data to detect trends.

• Communicate market research insights and recommendations to management.

• Serve as the primary contact for existing customers during the lettings season.

• Inform tenants about the viewing process and strategy while providing updates on property lettings progress.

• Collaborate with Customer Services to address and resolve issues during the lettings season.

• Assist the Head of Department with first-year tenancies impacted by the Renters Rights Act and renewal tenancies.

• Help define the format and tone of outbound communications and ensure compliance with communication guidelines.

• Oversee leafleting campaigns and report their effectiveness.

• Assist in organizing inquiry-generation events and evaluate their performance.

• Develop and manage B&B's social media strategy and aid targeted advertising campaigns.

• Analyze and report on social media effectiveness.

• Prepare the local office for the peak lettings campaign.

• Monitor marketing budget expenditures with assistance from the Head of Department.

• Report to the Head of Lettings and Marketing while collaborating closely with the Lettings Operations Manager.

⛳️ Requirements

• Proven experience in creating data dashboards using analytics tools and generating clear, shareable reports.

• Experience in analyzing extensive datasets and deriving key insights.

• Proficiency in utilizing AI for enhanced analytics and operational efficiency.

• Advanced skills in Excel and Google Sheets, including the use of pivot tables and lookups.

• Experience in managing data quality and reporting across various platforms.

• Confidence in presenting written and verbal data insights to both technical and non-technical colleagues, as well as senior management.

• Practical, adaptable, and hands-on approach.

• Ability to prioritize tasks, manage personal workload, and communicate progress effectively.

• Strong attention to detail.

• An inquisitive mindset when working with data.

• Familiarity with major student property portals such as Rightmove, SpareRoom, Student.com, and UniHomes (desirable).

• Understanding of the student lease-up cycle (desirable).

• Knowledge of social scheduling tools and basic design skills, such as those offered by Canva (desirable).

• Experience in setting up and managing Google ads and website traffic tracking (desirable).

• Recommended fiber internet speed of 100/50 Mbps.

• Backup internet service with at least 20 Mbps capability.

• A quiet and conducive home workspace.

• Wired Ethernet connection preferred during work hours (optional).

• Power backup/UPS recommended where frequent outages occur (optional).

🏝️ Benefits

• HMO coverage available after three months of engagement.

• Leave credits available after three months of engagement.

• Opportunity to work from home within a collaborative team environment.

• Structured engagement program.

• Client-specific training.

• Supportive remote workplace focused on growth and mutual success.