Marketing Coordinator – Digital, Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with graphic designers to provide briefs and approve venue artworks and materials in accordance with brand guidelines.

• Organize print collateral assets for advertising, in-venue marketing, and signage.

• Ensure that all venue marketing materials are aligned with the brand and are current.

• Design artworks and develop venue templates in Canva as needed.

• Coordinate photo and video shoots, which includes writing runsheets and conceptualizing moodboards.

• Manage bookings and briefs for event content production.

• Edit original photo and video content for digital platforms, track engagement, monitor trends, and adjust strategies accordingly.

• Implement website updates and create new web pages for activities and campaigns.

• Compose website copy and blog content as necessary.

• Execute email direct marketing (EDMs), focusing on audience segmentation, creative testing, and strategy adjustments.

• Implement updates and push notifications for the venue app.

• Support the Group Marketing Executive with social media scheduling and strategy aligned with brand and content pillars.

• Create brand storytelling plans in advance.

• Craft on-brand social media captions and schedule posts.

• Oversee the implementation of social media strategies and provide feedback on brand expression and tone of voice.

• Execute Meta ads and manage community interactions.

• Identify opportunities arising from social media trends and conduct regular competitor analysis.

• Implement marketing campaigns for upcoming activations, events, and promotional strategies.

• Coordinate in-venue brand activations and theming for significant calendar events.

• Execute plans related to membership and loyalty, including website updates, marketing, and promotional initiatives.

• Assist in the ideation and execution of customer loyalty strategies and marketing automations.

⛳️ Requirements

• Experience or proficiency in graphic design and Canva.

• Capability to brief and approve venue artworks and materials in line with brand standards.

• Ability to coordinate photo and video shoots, including writing runsheets and creating moodboards.

• Proficiency in editing original photo and video content for digital platforms.

• Skills in updating websites and creating web pages.

• Competence in website copywriting and blog writing.

• Experience in executing EDMs, with a focus on audience segmentation, creative testing, and strategy adaptation.

• Capability to implement venue app updates and push notifications.

• Expertise in social media scheduling, strategy, storytelling, caption writing, and post scheduling.

• Experience in executing Meta ads.

• Skills in community management.

• Ability to identify social media trends and conduct competitor analysis.

• Experience in executing marketing campaigns and event activations.

• Proficiency in executing customer membership and loyalty plans.

• Knowledge or experience in marketing automation.

🏝️ Benefits

• Flexible remote work arrangement.