Marketing Coordinator

This is a fully remote position, open to applicants in Alabama, +16 more states.

📋 Description

• Assist in marketing, branding, communication, and event strategies across corporate and property marketing.

• Develop and manage content for Tailwind Group and property social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.

• Create and refine high-quality short-form videos utilizing original or supplied footage, B-roll, and creative input.

• Oversee specific content calendars, campaigns, and social media initiatives from conception to execution.

• Design on-brand templates, graphics, presentations, and marketing materials using tools such as Canva, CapCut, and PowerPoint.

• Evaluate marketing materials and social media content for precision, quality, and adherence to brand standards.

• Organize brand templates, photography, video footage, digital assets, and shared marketing resources.

• Assist with ambassador programs, campus events, resident engagement, community collaborations, and brand experience projects.

• Create, format, edit, and perform quality checks on PowerPoint and Canva presentations.

• Proofread presentations, communications, and marketing collateral.

• Aid in internal communications, company announcements, awards submissions, and corporate content.

• Support the planning and execution of meetings, conferences, training sessions, employee events, resident activations, and property events.

• Assist in developing event objectives, target audiences, timelines, marketing strategies, budgets, and success metrics.

• Coordinate registration, attendee communications, vendor relations, sponsorships, signage, supplies, shipping, collateral, setup, and overall event logistics.

• Prepare event timelines, run-of-show documents, presentations, checklists, name badges, and supplementary materials.

• Collaborate with internal teams and external partners to ensure events align with business objectives and brand guidelines.

• Provide onsite event support, focusing on guest experience, vendor coordination, presentation management, content capture, and real-time problem-solving.

• Research industry events, conferences, partnerships, and activation opportunities.

• Collect feedback and performance data to assess event effectiveness and suggest enhancements.

• Organize meetings, agendas, notes, project trackers, follow-up items, and departmental deadlines.

• Assist with vendor documentation, invoice management, budget tracking, ordering, and branded merchandise inventory.

• Monitor content, campaign, event, and engagement performance, identifying areas for improvement.

• Execute additional tasks as assigned by the Brand Experience Manager and Graphic Design Manager.

⛳️ Requirements

• Preferred associate or bachelor’s degree in marketing, communications, graphic design, event management, or a related field.

• One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred.

• Strong preference for experience in creating content for property, lifestyle, corporate, executive, or personal brands.

• Experience in student housing, multifamily, hospitality, or real estate is advantageous.

• Proficient short-form video editing skills, with an understanding of hooks, pacing, storytelling, audience retention, and platform-specific practices.

• Required proficiency in Canva and CapCut.

• Experience with Adobe Creative Suite is preferred.

• Familiarity with Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms.

• Proficient in Microsoft PowerPoint, Outlook, Word, Excel, Teams, and other Microsoft 365 applications.

• Strong visual discernment and ability to ensure consistency across various brands and audiences.

• Excellent organizational and project management skills, capable of juggling multiple deadlines and stakeholders.

• Strong written communication, proofreading, and professional correspondence skills.

• Ability to take initiative, incorporate feedback, resolve issues, and see projects through to completion.

• Capability to analyze basic performance data and pinpoint opportunities for enhancement.

• Applicants must provide a portfolio or examples of relevant creative work; applications lacking work samples will not be considered.

• Must reside in Alabama, Arkansas, Colorado, Florida, Indiana, Iowa, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Ohio, Oklahoma, South Dakota, Tennessee, Texas, or West Virginia for remote eligibility.

• This position is not eligible for Visa sponsorship.

🏝️ Benefits

• Medical, Dental, & Vision Insurance for employees and their families.

• Vacation & Sick Leave.

• 12 Paid Holidays.

• 401(k) with company matching.

• On-the-job training and career development opportunities.

• Paid Parental Leave.

• Bonus potential.