Marketing Coordinator

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the daily implementation of content and social media strategy.

• Develop, compose, and refine blog articles, email campaigns, case studies, and landing pages tailored for a B2B buyer's journey.

• Oversee and carry out the social media schedule across LinkedIn and other pertinent B2B platforms.

• Collaborate on copy and graphics for social media posts.

• Work alongside sales and product teams to convert technical or industry-specific concepts into messaging focused on benefits.

• Monitor content and social media performance metrics, including engagement, traffic, and MQLs.

• Revise strategy based on performance outcomes.

• Ensure consistency in brand voice and terminology across all customer-facing materials.

• Work with designers or utilize design tools to create on-brand visual assets.

• Assist in go-to-market strategies for product launches and campaigns.

• Oversee content production workflows and schedules.

• Keep cross-functional teams informed about deadlines.

• Observe industry trends, competitor content, and customer discussions to guide content topics.

⛳️ Requirements

• 5–6 years of experience in content marketing, social media, or communications, preferably in a B2B or SaaS setting.

• Excellent writing and editing capabilities, with the flexibility to adjust tone across social media, emails, and long-form content.

• Proven experience in managing a content calendar and coordinating various stakeholders and deadlines.

• Familiarity with social media platforms, scheduling tools, and fundamental performance analytics.

• Capability to learn technical or industry-specific subjects and convert them into accessible content.

• Detail-oriented, deadline-focused, and adept at managing multiple campaigns simultaneously.

• Demonstrated experience collaborating with US-based business teams.

• Availability to work during core US business hours with Eastern Standard Time overlap.

• Commitment to working 8 hours excluding breaks.

• Ability to overlap for 4 core US hours, specifically from 7:30 PM to 11:30 PM IST.

• Flexibility to work 4 additional hours in IST.

• A quiet, dedicated workspace is essential.

• A reliable internet connection with a minimum speed of 50 Mbps is required.

• Bonus: familiarity with Canva, Figma, CRM/marketing automation platforms, or basic SEO principles.

🏝️ Benefits

• Comprehensive coverage for health, life, and financial wellbeing.

• Medical insurance.

• Accident insurance.

• Retirement benefits.

• 12 company-paid holidays.

• 2 flexible holidays.

• Privilege/earned leave.

• Casual/sick leave.

• Paid maternity and paternity leave.

• Weekly wellness events.

• Virtual interviews.

• An inclusive culture of belonging and equal opportunity employment.