Marketing Content Strategist, Copywriter

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and uphold HIKINEX's brand voice.

• Craft and refine website content.

• Create product messaging and establish positioning.

• Develop content for landing pages.

• Compose email marketing campaigns.

• Generate content for LinkedIn and other social media platforms.

• Create case studies and success narratives.

• Draft presentations and pitch materials.

• Produce onboarding and training resources.

• Write scripts for promotional and training videos.

• Announce product launches through compelling writing.

• Review and edit materials from various departments.

• Establish a centralized library for messaging and copy.

• Collaborate with designers to ensure visual and messaging alignment.

• Utilize AI tools to enhance research, writing, editing, and content creation.

• Work alongside designers, marketers, product teams, recruiters, leadership, and video editors throughout customer interactions.

⛳️ Requirements

• Outstanding writing and editing capabilities.

• Strong proficiency in storytelling.

• Knowledge of brand messaging and positioning.

• Understanding of marketing psychology.

• Experience in B2B copywriting.

• Familiarity with product marketing.

• Skills in presentation writing.

• Expertise in content strategy.

• Knowledge of information architecture.

• Ability to distill complex concepts.

• Strong research abilities.

• Keen attention to detail.

• Proficiency in Microsoft 365, Grammarly, and Canva.

• Comfort with tools like ChatGPT, Claude, Perplexity, Grammarly AI, NotebookLM, and Canva AI.

• Minimum of 3 years in content marketing, copywriting, or brand strategy.

• Experience writing for B2B organizations.

• Background in developing multi-channel marketing campaigns.

• Preferred experience with SaaS, technology, recruiting, or software companies.

• Ability to provide 3–5 samples of work that showcase writing, messaging, and strategic thinking.

🏝️ Benefits

• Opportunity for remote work.

• Access to AI tools that enhance productivity and content creation.

• Opportunities to develop skills and qualifications on the job.