Content Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and oversee TikTok content strategies that align with brand goals, target demographics, and growth objectives.

• Create and uphold content calendars, publishing timelines, and campaign plans.

• Conduct research on trending formats, sounds, hashtags, creators, and new content opportunities.

• Generate creative concepts, content series, and video ideas customized for each brand.

• Identify ways to enhance organic reach, audience interaction, and follower expansion.

• Collaborate with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce TikTok videos.

• Prepare creative briefs, scripts, references, and production guidelines.

• Coordinate production processes to ensure timely video deliveries.

• Review videos for quality, accuracy, and alignment with brand standards; provide constructive feedback.

• Oversee daily TikTok publishing across designated brand accounts.

• Write captions, select hashtags, and optimize posts for better discoverability.

• Monitor comments, audience engagements, and emerging discussions.

• Maintain a consistent brand voice across all published content.

• Track views, watch time, retention rates, engagement levels, follower growth, and conversions.

• Identify high-performing content and replicate successful formats.

• Analyze underperforming videos and suggest enhancements to hooks, pacing, storytelling, and creative execution.

• Prepare regular performance reports that include insights, trends, and opportunities.

• Utilize performance data to refine content strategies and enhance results.

• Keep abreast of TikTok trends, algorithm updates, platform features, and audience behaviors.

• Research competitors and successful creators.

• Experiment with new formats, storytelling methods, and creative concepts.

• Translate emerging trends into relevant brand content opportunities.

⛳️ Requirements

• 1–3 years of experience in TikTok content management, social media management, content strategy, or digital marketing.

• Demonstrated ability to manage TikTok accounts and develop content that fosters meaningful engagement and audience growth.

• Experience with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred.

• A portfolio or examples of managed TikTok accounts and performance results are required.

• In-depth understanding of TikTok culture, trends, algorithms, and content formats.

• Ability to identify engaging hooks, effective storytelling techniques, and innovative concepts.

• Proficient in developing ideas for organic content and performance-driven advertising.

• Experience utilizing TikTok Analytics and social media management tools.

• Strong understanding of content performance metrics and the ability to translate insights into actionable strategies.

• Ability to test creative approaches and make decisions based on performance metrics.

• Excellent project management skills across multiple accounts, content calendars, and deadlines.

• Strong communication abilities and experience collaborating with creators, editors, and cross-functional teams.

• Capacity to provide creative feedback and manage multiple projects in a dynamic environment.

• Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus.

🏝️ Benefits

• Work with Leading Brands: Develop TikTok strategies and content for lifestyle, beauty, fashion, wellness, and DTC brands.

• Creative Ownership: Shape content strategies, create original concepts, and explore new creative formats.

• Career Growth: Expand your expertise in social media strategy, creative production, influencer marketing, and performance advertising, with opportunities for advancement into senior content and creative leadership roles.

• Collaborative Creative Environment: Partner with Content Creators, Video Editors, Creative Strategists, and marketing professionals.

• A Culture of Innovation: Join a dynamic team that embraces experimentation and values fresh ideas.

• Equal Opportunity Employer committed to diversity.