Content Manager

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop and oversee TikTok content strategies that align with brand goals, target demographics, and growth objectives.

• Create and uphold content calendars, publishing timelines, and campaign strategies.

• Investigate trending formats, sounds, hashtags, creators, and emerging opportunities for content.

• Craft creative concepts, content series, and video ideas tailored to the unique identity of each brand.

• Identify avenues for enhancing organic reach, audience engagement, and follower expansion.

• Collaborate closely with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce captivating TikTok videos.

• Prepare creative briefs, scripts, references, and production guidelines.

• Coordinate the content production process and ensure timely delivery of videos.

• Review videos prior to publishing for quality, accuracy, and brand coherence.

• Provide constructive feedback aimed at elevating content quality and performance.

• Manage daily TikTok publishing across designated brand accounts.

• Write engaging captions, select appropriate hashtags, and optimize posts for increased discoverability.

• Monitor comments, audience interactions, and trending conversations.

• Maintain a consistent brand voice across all published content.

• Track views, watch time, retention, engagement rate, follower growth, and conversions.

• Identify high-performing content and replicate successful formats.

• Analyze underperforming videos to recommend enhancements in hooks, pacing, storytelling, and creative execution.

• Prepare regular performance reports that include insights, trends, and opportunities.

• Refine content strategies based on performance data.

• Stay updated on TikTok trends, algorithm changes, platform features, and audience behavior.

• Research competitors and successful creators.

• Experiment with new formats, storytelling methods, and creative strategies.

• Transform emerging trends into relevant content opportunities for brands.

⛳️ Requirements

• 1-3 years of experience in TikTok content management, social media management, content strategy, or digital marketing.

• Demonstrated experience in managing TikTok accounts and creating content that fosters meaningful engagement and audience growth.

• Experience with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred.

• A portfolio or examples showcasing TikTok accounts you have managed, along with their performance results, is required.

• In-depth understanding of TikTok culture, trends, algorithms, and content formats.

• Strong ability to identify engaging hooks, compelling storytelling techniques, and innovative concepts.

• Comfortable generating ideas for both organic content and performance-driven advertising.

• Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus.

• Experience with TikTok Analytics and social media management tools.

• Strong grasp of content performance metrics and the ability to translate insights into actionable strategies.

• Comfortable testing various creative approaches and making decisions based on performance data.

• Excellent project management skills, with the capacity to oversee multiple accounts, content calendars, and production timelines.

• Strong communication abilities and experience collaborating with creators, editors, and cross-functional teams.

• Capable of providing creative feedback and managing multiple projects in a fast-paced environment.

• Creative, resourceful, and adaptable; able to anticipate production needs, take initiative, and find solutions when priorities shift.

🏝️ Benefits

• Work with Leading Brands: Develop TikTok strategies and content for exciting lifestyle, beauty, fashion, wellness, and DTC brands.

• Creative Ownership: Take an active role in shaping content strategies, developing original concepts, and experimenting with new creative formats.

• Career Growth: Expand your expertise in social media strategy, creative production, influencer marketing, and performance advertising, with opportunities to advance into senior content and creative leadership roles.

• Collaborative Creative Environment: Work alongside talented Content Creators, Video Editors, Creative Strategists, and marketing professionals.

• A Culture of Innovation: Join a team that moves quickly, embraces experimentation, and values individuals who bring fresh ideas and turn them into results.

• Fully remote work arrangement.