Marketing Consultant II

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Implement comprehensive lead-nurturing campaigns utilizing email, SMS, direct mail, and various customer interaction channels.

• Oversee audience segmentation, campaign configuration, creative execution, scheduling, testing, quality assurance, and launch activities.

• Enhance customer journeys through tailored messaging, optimal timing, and cohesive channel coordination.

• Create B2C acquisition content and B2B sales-enablement resources from initial concept to final production.

• Collaborate with teams in Marketing, Analytics, Operations, Product, Sales, Legal, as well as external agencies, vendors, and channel partners.

• Ensure the timely, accurate, and budget-compliant delivery of campaigns.

• Confirm the accuracy of campaign targeting, content, tracking, brand alignment, and adherence to regulatory standards prior to launch.

• Track engagement metrics, lead progression, quote completion, conversion rates, and marketing return on investment (ROI).

• Convert campaign data and customer insights into practical recommendations for improvement.

• Design test-and-learn strategies to enhance messaging, response rates, and overall customer experience.

• Generate performance reports and present campaign outcomes, key insights, and optimization opportunities to stakeholders.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• Proficient in English.

• 4 to 6 years of experience in marketing execution, lead nurturing, email marketing, direct mail, or digital campaign management.

• Proven experience in managing multi-channel campaigns from planning through to launch and performance evaluation.

• Strong capabilities in project management, stakeholder engagement, and cross-functional collaboration.

• Expertise in audience segmentation, content creation, campaign testing, and quality assurance processes.

• Ability to evaluate campaign performance and suggest data-driven enhancements.

• Understanding of customer journey optimization, UX/UI principles, and best practices in e-commerce.

• Experience collaborating with agencies, vendors, sales teams, and internal business partners.

• Excellent organizational, communication, problem-solving, and attention-to-detail abilities.

• Valid local legal authorization to work in Mexico upon hiring.

• Familiarity with marketing compliance and brand-review processes is preferred.

• Experience in the insurance or financial services sector is an advantage.

🏝️ Benefits

• Competitive compensation and benefits package.

• Attractive salary opportunities.

• Performance-based bonuses.

• Comprehensive benefits offering.

• Access to ongoing training and development resources.

• Support for work-life balance.

• Resources for wellbeing and personal growth.