Marketing Consultant II

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Implement comprehensive lead-nurturing campaigns utilizing email, SMS, direct mail, and various customer interaction channels.

• Manage audience segmentation, campaign configuration, creative execution, scheduling, testing, quality assurance, and launch activities.

• Enhance customer journeys through tailored messaging, timing adjustments, and coordinated channel strategies.

• Create B2C acquisition content and B2B sales-enablement materials from initial concept to final production.

• Collaborate with cross-functional teams, agencies, and vendors to ensure campaigns are delivered accurately, punctually, and within budget constraints.

• Confirm campaign targeting, content validity, tracking mechanisms, brand alignment, and regulatory compliance prior to launch.

• Track engagement metrics, lead advancement, quote completion rates, conversion statistics, and overall marketing ROI.

• Convert campaign data and customer insights into actionable strategies.

• Formulate test-and-learn strategies to enhance messaging, improve response rates, and elevate customer experiences.

• Generate performance reports and present campaign outcomes, key insights, and optimization prospects to stakeholders.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• Proficient in English.

• 4 to 6 years of experience in marketing execution, lead nurturing, email marketing, direct mail, or digital campaign management.

• Proven experience in overseeing multi-channel campaigns from planning to execution and performance evaluation.

• Strong skills in project management, stakeholder engagement, and cross-functional collaboration.

• Proficient in audience segmentation, content creation, campaign testing, and quality assurance processes.

• Capability to assess campaign performance and propose data-driven enhancements.

• Familiarity with optimizing customer journeys, UX/UI principles, and best practices in e-commerce.

• Experience collaborating with agencies, vendors, sales teams, and internal business stakeholders.

• Excellent organizational, communication, problem-solving, and attention-to-detail skills.

• Preferred knowledge of marketing compliance and brand-review procedures.

• Experience in the insurance or financial services sector is an advantage.

• Valid legal authorization to work in the country where the role is based at the time of hiring.

• No concurrent employment, professional endeavors, or paid work for other organizations during the employment period.

🏝️ Benefits

• Competitive salary packages.

• Bonuses based on performance.

• Comprehensive benefits package.

• Continuous training and development opportunities.

• Support for work-life balance.

• Wellbeing assistance.

• Opportunities for growth.