Marketing Communications Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead integrated marketing communications strategies for the Contrast Media portfolio.

• Craft customer-centric content and messaging tailored to diverse audiences, channels, and stages of the buyer journey.

• Plan, implement, and enhance omnichannel marketing campaigns.

• Oversee content calendars and tactic flowchart documents in collaboration with the Director of Marketing Communications and Brand.

• Adhere to GE HealthCare brand guidelines while writing, editing, reviewing, and proofreading marketing materials.

• Create tools, resources, and communications to support sales enablement.

• Lead the promotion and execution of events, webinars, and educational initiatives.

• Manage the APR approval process, promotional review workflows, and the claims matrix.

• Collaborate with Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams.

• Utilize performance data and customer insights to assess and enhance marketing results.

• Oversee agency and vendor relationships.

• Ensure projects remain within scope and budget.

• Assist in managing the marketing budget, invoices, purchase orders, and AST compliance approvals.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Over 5 years of experience in marketing communications, advertising, or event management, ideally within the pharmaceutical or healthcare sectors.

• Familiarity with regulatory compliance and the marketing materials approval process.

• Excellent organizational, communication, and project management abilities.

• Demonstrated success in managing marketing projects, advertising campaigns, and events.

• Strong project management capabilities, including planning, execution, budgeting, and oversight of multiple marketing initiatives and events.

• Aptitude for developing comprehensive communication strategies that align with overall marketing objectives.

• Exceptional writing and editorial skills, including expertise in APR edits and FDA 2253 submissions.

• Experience in coordinating with regulatory, legal, and compliance teams.

• Proven track record in planning and managing marketing events, such as trade shows, conferences, webinars, and speaker programs.

• Competence in coordinating logistics, vendor relations, and on-site support.

• Keen attention to detail and a focus on customer experience.

• Familiarity with CRM, sales enablement, and marketing automation tools.

• Legally authorized to work in the United States.

• GE HealthCare will not provide sponsorship for employment visas, either now or in the future.

• Successful completion of a drug screening may be required, as applicable.

🏝️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Paid time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life insurance.

• Disability insurance.

• Accident insurance.

• Tuition reimbursement.

• Opportunities for professional development.

• Relocation assistance is not provided.