Communications Analyst – Communities

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and oversee communication journeys for ambassadors, focusing on onboarding, activation, re-engagement of inactive members, campaign communications, and program cycles.

• Establish the messages, channels, triggers, and frequency for each journey.

• Generate polished messaging to promote courses, free resources, and offers via WhatsApp, Instagram, and college groups.

• Compose explanatory documentation regarding offers, commercial terms, deadlines, and program mechanics.

• Oversee the private WhatsApp announcements group and manage the announcements section within the Circle community.

• Organize the publication calendar, uphold posting frequency, and ensure a consistent tone.

• Preserve brand voice consistency across the ambassador network, adhering to tone-of-voice guidelines and personas.

• Monitor communication metrics including open rates, clicks, responses, campaign participation, and the volume of content shared by ambassadors.

• Modify messages and journeys based on performance results.

• Collaborate with marketing, sales, and product teams to synchronize campaign, launch, and offer messaging with the community calendar.

⛳️ Requirements

• Demonstrated experience in crafting copy for digital channels (WhatsApp, email, social media, or communities).

• Experience in developing communication flows or journeys (messaging cadences, onboarding sequences, and multi-send campaigns).

• Exceptional Portuguese writing skills, ensuring clarity, grammatical precision, and the ability to tailor copy for diverse audiences and channels.

• Strong organizational abilities and independence to manage a communications calendar and meet deadlines while juggling multiple tasks.

• Familiarity with task management and collaborative documentation tools.

• Prior experience with online communities, ambassador programs, affiliate programs, or content creator management.

• Solid copywriting skills and experience in producing straightforward marketing materials.

• Bachelor's degree completed or in progress in Communications, Advertising, Journalism, Marketing, or a related field.

• Basic design skills or experience with Canva/Figma to create supplemental materials without relying solely on the design team.

• Experience in the education sector.

• Understanding of the medical student community.

• Ability to analyze and interpret data to assess communication effectiveness.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Home office allowance

• Bonus

• Education allowance

• Paid leave

• Education partnerships with FIAP and USP

• Day off

• TotalPass

• Digital hospital

• Life insurance

• Prescription medication allowance