Marketing Cloud Solution Architect

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the functional solution design for Salesforce Marketing Cloud Next across various client projects.

• Serve as the functional leader within NeuraFlash’s Marketing Cloud Next division.

• Facilitate discovery and design sessions with stakeholders from marketing operations, CRM, data, digital, and compliance.

• Create campaign and orchestration architecture utilizing Flow-based orchestration, messaging data sources, activation templates, landing pages, and dynamic content.

• Incorporate consent and compliance considerations into the platform using Marketing Cloud Next consent models and records.

• Establish platform setup and governance, which includes Data 360 provisioning, Business Units, Data Spaces, permissions, CMS workspaces, and sending-domain authentication.

• Develop agentic marketing solutions in collaboration with Agentforce specialists.

• Direct migration and coexistence strategies from platforms such as Marketing Cloud Engagement, Account Engagement, Marketo, Eloqua, HubSpot, and others.

• Create and maintain functional designs, data model mappings, process flows, user stories, acceptance criteria, and sign-off documents.

• Convert designs into actionable plans for Technical Architects, Developers, Data 360, and Agentforce specialists.

• Evaluate configurations against specifications and support User Acceptance Testing (UAT) and deployment processes.

• Define responsibilities for data access, subject-matter expertise, environments, and compliance approvals between clients and NeuraFlash.

• Enhance the Marketing Cloud Next practice through reference architectures, reusable patterns, scoping calculators, SOW templates, and enablement strategies.

• Assist in pre-sales activities by conducting discovery calls, shaping solutions, delivering demos, and providing estimates.

• Mentor and guide team members while keeping up-to-date with Salesforce Marketing Cloud Next, Data 360, and Agentforce updates.

⛳️ Requirements

• A minimum of 5 years in marketing automation consulting, marketing-technology solution architecture, or business analysis.

• Direct experience in delivering enterprise marketing automation solutions using Marketing Cloud Engagement, Account Engagement, Braze, Marketo, Eloqua, or similar platforms.

• Practical experience with Marketing Cloud Next, or a proven ability to transition from Marketing Cloud Engagement or Account Engagement to MC Next and Data 360.

• Familiarity with Data 360 concepts, including data model objects, ingestion, identity resolution, segmentation, activation, and data hygiene troubleshooting.

• Strong comprehension of marketing consent and compliance regulations such as CAN-SPAM, GDPR, and CASL or their equivalents.

• Experience in designing multi-channel campaigns and orchestration across email, SMS, conversational, or push channels.

• Practical understanding of email deliverability, including domain authentication, sender reputation, and IP warm-up processes.

• Proven track record of leading discovery workshops, facilitating design discussions with senior marketing and IT stakeholders, and documenting decisions for sign-off.

• Experience working with Technical Architects and managing functional design through UAT and deployment phases.

• Ability to connect solution outcomes to business value through effective storytelling.

• Proficiency with flow-charting and data-modeling tools such as Lucidchart and familiarity with agile delivery methodologies.

• Willingness to travel to client locations as necessary.

• Preferred qualifications: Salesforce Certified Marketing Cloud Next Consultant, Data 360 Consultant, Agentforce Specialist, Platform Administrator, Application or Solution Architect, Marketing Cloud Engagement and Account Engagement certifications.

• Preferred skills: Expertise in Flow Builder, Salesforce CRM and external systems integration, REST APIs, MuleSoft, legacy-to-MC Next migrations, regulated-industry experience, and additional Marketing Cloud tools.

🏝️ Benefits

• Options for remote work.

• A flexible work culture and schedule.

• Opportunities for travel, with an expected commitment of up to 25% for certain positions.

• Engagement through town halls and company meetings.

• Team celebrations and social events.