Marketing Campaigns Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the comprehensive execution of Harness's webinar initiatives, which include both hosted webinars and those conducted in partnership with third-party vendors and sponsored-content providers.

• Identify, assess, and oversee third-party webinar partners and vendors, encompassing negotiations, coordination of deliverables, and tracking of lead generation.

• Recruit, prepare, and manage both internal and external speakers, overseeing the run-of-show, rehearsals, and logistics on the day of the event.

• Oversee platform setup, registration pages, follow-up nurturing, and the handoff of on-demand content for each webinar.

• Strategize and implement both internal and external promotional efforts via email, social media, and paid digital channels.

• Develop promotional strategies and timelines aimed at boosting registration and attendance in alignment with target audiences and pipeline objectives.

• Collaborate with sales, SDRs, and field marketing teams to ensure that webinar follow-up is synchronized with account and pipeline priorities.

• Provide reports on registrations, attendance, engagement levels, pipeline metrics, and cost per outcome, translating these insights into actionable recommendations.

• Streamline and enhance demand generation programs through the creation of repeatable playbooks and processes.

• Contribute to marketing campaigns and other growth marketing initiatives.

⛳️ Requirements

• 1–2 years of experience in B2B marketing, demand generation, campaign management, or a similar field.

• Practical experience in managing webinar programs, including both hosted and/or third-party webinars, from the planning stage through promotion and follow-up.

• Proven experience in promoting programs across email, social media, and paid digital platforms.

• Background in analyzing program results, utilizing a data-driven approach to assess performance and guide future actions.

• Strong project management and organizational skills, capable of managing multiple programs, deadlines, and stakeholders simultaneously.

• Exceptional written and verbal communication abilities, with a demonstrated capacity to collaborate effectively across marketing, content, product marketing, sales, and external partners.

• Thrives in a dynamic, cross-functional setting where creativity is balanced with accountability.

• Innovative thinker who seeks to operationalize and scale demand generation initiatives through processes, automation, and testing.

🏝️ Benefits

• Competitive salary

• Comprehensive healthcare benefits

• Flexible Spending Account (FSA)

• Flexible work schedule

• Employee Assistance Program (EAP)

• Flexible Time Off and Parental Leave

• Monthly, quarterly, and annual social and team-building events

• Monthly internet reimbursement