Marketing Campaign Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Utilize digital analytics while overseeing the daily operations of paid Display & Social Media Acquisition strategies.

• Develop and manage campaigns aimed at achieving sales-call and premium KPIs.

• Oversee the complete process, from creation to daily management, optimization, and reporting for paid display and social campaigns.

• Evaluate weekly campaign performance for management reporting purposes.

• Manage audience targeting and segment creation within technology platforms.

• Discover optimization opportunities to efficiently funnel leads into the conversion pipeline.

• Administer monthly digital media budgets and provide Finance with actual figures and forecasts.

• Suggest innovative testing methods for display, social media, and in-market initiatives.

• Collaborate with analytics to design dashboards for analysis and optimization.

• Generate insights regarding the performance of display and social media creatives.

• Oversee vendor relationships for display networks and social media.

• Work in partnership with analytics, creative/content, and CRM teams to implement campaigns.

⛳️ Requirements

• High School Diploma or equivalent qualification.

• Bachelor's degree in Marketing or a related discipline.

• Relevant experience in creating and managing paid display and social campaigns.

• Proficient in managing DV360, Facebook, Twitter, and YouTube.

• Proven experience in performance marketing.

• Ability to collaborate across various functions within the marketing department.

• Track record of effective vendor management.

• Strong analytical skills demonstrated through previous work.

• Capability to synthesize complex data sets into actionable plans and initiatives.

• Proven time management and prioritization abilities.

• Ability to drive multiple projects to successful completion.

• Excellent verbal communication and listening skills.

• Strong written communication abilities.

• Capacity to build robust customer relationships.

• High level of initiative.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.