Marketing Campaign Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and assist with integrated marketing initiatives across ABM, events, demand generation, campaign operations, content, and product marketing.

• Conduct research and manage account lists while enrolling contacts in HubSpot campaigns.

• Establish LinkedIn matched audiences and create personalized landing pages.

• Ensure that ABM materials are operational, monitored, and free of errors prior to and following launch.

• Collaborate with external contractors to create HubSpot email campaigns, landing pages, and workflows.

• Validate UTMs, verify Salesforce campaign attribution, test links and forms, and ensure accurate contact enrollment.

• Assist with the setup of LinkedIn and Google Ads audiences, advertisements, messaging, budget oversight, and performance data extraction.

• Organize logistics for webinars and field events, including registration, vendor coordination, attendee communication, promotion, and follow-up nurturing.

• Aid in contact segmentation, list management, lead scoring upkeep, and nurture campaign development.

• Oversee asset distribution and ensure the website and social media accounts are current.

• Support product launch campaign checklists and content activation efforts.

• Extract campaign performance metrics from LinkedIn Campaign Manager, HubSpot, and Salesforce for weekly analysis.

• Maintain marketing operations standards and proactively identify issues.

• Report directly to the Director of Revenue Marketing.

⛳️ Requirements

• A minimum of 3 years of experience in B2B marketing.

• Preference for candidates with exposure to ABM, demand generation, or account-based strategies.

• Experience in SaaS is advantageous.

• Familiarity with ABM concepts and their execution is essential.

• Understanding of personalized landing pages, LinkedIn matched audiences, and Salesforce contact enrollment is required.

• Exceptional attention to detail.

• Proficient in HubSpot, including emails, forms, CTAs, lists, data management, and workflows.

• Experience with Salesforce, LinkedIn Campaign Manager, Google Ads, WordPress, Storylane, Supermetrics, Salesloft, and LLMs is highly desirable.

• Strong proactive communication skills.

• A generalist's curiosity in ABM, events, demand generation, and content.

• A growth-oriented mindset.

• Comfortable utilizing AI tools and marketing technology.

🏝️ Benefits

• Competitive salary and benefits package, including medical, dental, vision, 401k matching, and responsible Paid Time Off.

• A flexible, remote-first culture with a budget to support your remote work setup.

• Opportunity to earn equity.

• Parental leave policy.

• Sustainable one-on-one meetings focused on employee and career development.

• In-person Encamp Summits.

• A brilliant team that shares values and passion.