Marketing & Campaign Lead

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Take charge of performance marketing sales, encompassing bookings and revenue management.

• Strategize and implement seasonal sales promotions, targeted offers, and upsell initiatives.

• Oversee the Google agency and Meta team concerning objectives, budgets, target demographics, creative assets, and timelines.

• Develop performance landing pages and compelling sales copy.

• Draft clear briefs for email, advertising, design, and website projects.

• Evaluate campaign performance utilizing Google Analytics and dashboards.

• Generate tests and enhancements based on bookings, revenue, lead quality, and conversion rates.

• Facilitate marketing alignment meetings, prioritize tasks, and deliver concise reports on outcomes and subsequent steps.

• Coordinate with agencies, subject-matter experts, and freelancers while also engaging in daily operations.

⛳️ Requirements

• Multiple years of experience in performance marketing, particularly with sales-driven B2C campaigns and direct accountability for outcomes.

• Proficient in assessing and formulating Google Ads and Meta Ads strategies, budgets, and creative resources.

• Comfortable using Google Analytics 4, along with tracking and reporting tools.

• Familiar with CPL, CPA, and ROAS, as well as the challenges related to channel attribution.

• Experience with intricate, high-value products that necessitate explanation and involve extended decision-making processes.

• Strong communication skills in German.

• Background in the education sector is advantageous.

• Familiarity with Google Tag Manager, Looker Studio, and Zoho is a bonus.

• A keen interest in health and nutrition is a plus.

• Experience with AI tools like Claude for concept development, analysis, and briefing is an added advantage.

🏝️ Benefits

• Flexible working hours, aligned with appointments, campaigns, and results.

• Monthly team meetings and three team events annually in Switzerland.

• Complimentary access to AKN training programs relevant to your role.

• Engage in meaningful topics that contribute to personal and professional growth.

• Receive support from marketing, healthcare professionals, design, and IT teams.

• Opportunities to share knowledge with subject-matter experts and marketing specialists from across the organization.