Marketing Campaign Coordinator, Web

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop campaigns with precision and consistency, involving audience segmentation, UTM parameters, tracking, and naming conventions.

• Oversee campaign and email calendars, trackers, and associated assets.

• Construct, test, and launch newsletters, automated journeys, campaign emails, and internal communications.

• Conduct quality assurance on rendering, links, personalization, and deliverability.

• Prepare proofs and implement approval workflows prior to publication.

• Maintain templates, audience lists, and suppression logic, ensuring compliance with unsubscribe and opt-out requirements.

• Manage attribution tracking across marketing and sales initiatives.

• Identify gaps in lead capture, form management, and conversion pathways.

• Generate regular KPI reports for email, web, and campaign performance in a consolidated format.

• Develop and sustain dashboards and reports for cross-functional teams, executive leadership, and stakeholders.

• Assist with web operations for Swoop.com and NimbleRx.com.

• Contribute to website updates, troubleshoot issues, and document bugs.

• Report to the Marketing Campaign and Web Manager.

⛳️ Requirements

• A bachelor’s degree in marketing, communications, business, or a related area, or equivalent experience.

• 2 to 5 years of experience in marketing operations, digital marketing, email marketing, or web management, ideally in B2B, healthcare, advertising, or AdTech sectors.

• Practical experience in constructing and sending emails using an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, Marketo).

• Familiarity with CRM and reporting tools.

• Preference for experience with Salesforce reports and dashboards.

• Basic understanding of web analytics (GA4) and campaign tracking principles (UTMs, conversion tracking, attribution basics).

• Experience in publishing and updating content within a CMS (e.g., WordPress, Webflow).

• Strong attention to detail with a quality assurance mindset and the capability to quickly identify errors.

• Capacity to handle multiple projects and deadlines in a dynamic environment.

🏝️ Benefits

• Abundant opportunities for professional development.

• Best Places to Work recognition from Business Intelligence Group in 2025 and 2026.