Marketing Automation Specialist – m/f/d

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop, manage, and enhance campaign workflows, lead-nurturing pathways, and email automation processes using HubSpot.

• Create models for lead scoring, segmentation, and lifecycle stages.

• Collaborate with Performance Marketing, SEO, and Content teams to implement landing pages, forms, and campaign configurations.

• Guarantee smooth integration of HubSpot with GA4, Google Tag Manager, and server-side tracking, adhering to defined UTM conventions.

• Construct dashboards and reports that encompass campaign performance, funnel metrics, and conversion statistics.

• Streamline recurring marketing tasks utilizing no-code/low-code and AI tools such as Make, Zapier, GPT, or Claude.

• Oversee the data model, consent records, and automation documentation to ensure compliance with GDPR regulations.

• Collaborate effectively with Sales, Academy, Content teams, and external agencies.

⛳️ Requirements

• A completed degree or equivalent qualification in Marketing, Business Information Systems, Communications, or Media.

• Two to four years of hands-on experience in marketing automation, CRM marketing, or email marketing.

• Proficient in using a marketing automation platform, preferably HubSpot, including workflows, lists, properties, and lifecycle logic.

• Experience with lead scoring, segmentation, and nurturing journeys throughout the funnel.

• Familiarity with tracking and analytics tools, including GA4, Google Tag Manager, and UTM conventions.

• Basic understanding of server-side tracking is desirable.

• Foundational knowledge of HTML and CSS for creating email templates and landing pages is advantageous.

• Initial experience with no-code/low-code platforms like Make or Zapier.

• Enthusiasm for incorporating modern AI tools into daily marketing practices.

• Strong analytical skills and a structured approach to work.

• Enjoy documenting processes in a clear and accessible manner.

• Solid comprehension of GDPR requirements in email and lead marketing.

• Excellent command of the German language, both written and spoken.

• Good proficiency in English.

🏝️ Benefits

• Option for fully remote or hybrid work at our offices in Munich, Leipzig, or Hanover.

• Flexible working hours with designated core hours.

• Performance-based bonus opportunities.

• €100 monthly employer-funded pension contribution for full-time employees after six months of service.

• 15% subsidy on the employee contribution to the pension plan.

• Attractive discounts for employees.

• Three paid Educational Days each year dedicated to professional development.

• An additional vacation day for volunteering activities.

• Annual health budget of €600 for full-time employees after six months.

• Access to over 13,000 fitness and wellness offerings via EGYM Wellpass.

• Regular team events and opportunities for shared experiences.

• Significant autonomy in shaping your role, diverse responsibilities, and an open environment for new ideas and innovations.