Marketing Automation Specialist, GoHighLevel

This is a fully remote position, open to applicants in South Africa, +3 more countries.

📋 Description

• Oversee and expand paid social campaigns to guarantee that client open days are consistently at maximum capacity.

• Maintain and enhance CPL (Cost Per Lead) within established target ranges.

• Track and improve the Lead-to-Booking rate through ongoing funnel analysis.

• Perform continuous competitive research to ensure clients stay at the forefront of their local markets.

• Collaborate with content creators to develop and test innovative creative concepts.

• Regularly update and A/B test landing pages to optimize conversion performance.

• Offer comprehensive monthly reports that detail significant optimizations and strategic adjustments.

• Employ Anytrack for server-side tracking to guarantee data accuracy and attribution.

⛳️ Requirements

• High level of professional ownership, effective communication, and accountability to learn from errors and adapt quickly.

• Demonstrated experience in crafting creative strategies and guiding content creators to develop high-performing assets.

• Strong understanding of the agency ecosystem and ability to excel within a small, collaborative team environment.

• In-depth technical knowledge of paid media platforms with a proven record of achieving specific conversion goals.

• Capability to work standard UK business hours.

• Broader knowledge of digital marketing to assist a small, agile team across various functions.

• Proficient in GoHighLevel (CRM) and Basecamp (Project Management).

• Experience in intelligently implementing AI tools and creating automations to enhance efficiency.

🏝️ Benefits

• Fully remote work environment.

• Opportunities for career advancement within a growing agency.

• Long-term stability and a culture that supports teamwork.

• Access to modern tracking and automation tools.