Marketing Automation Specialist

This is a fully remote position, open to applicants in Romania.

📋 Description

• Engage with marketing automation platforms.

• Design and develop Customer Journeys within Marketing Automation tools.

• Create segments in the Marketing Automation platform according to specified criteria.

• Construct and implement email campaigns to achieve optimal results.

• Develop and execute omnichannel campaigns utilizing SMS, messaging apps, and additional channels.

• Incorporate personalization and testing into existing content assets.

• Collaborate with webinar platforms, chatbots, web analytics, and various digital marketing tools.

• Work alongside the Campaign Manager to enhance workflow efficiency.

• Offer consultations on technical inquiries related to digital channels and campaigns.

• Contribute to the establishment of an integrated IT omnichannel ecosystem for clients.

• Monitor marketing campaigns to swiftly identify bugs and errors.

• Prepare preliminary reports on campaign performance using raw data.

⛳️ Requirements

• Minimum of 3 years’ experience in digital marketing.

• Proficient knowledge of email marketing.

• Experience with at least one Email Service Provider (ESP) such as Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo, etc.

• Familiarity with additional communication channels is advantageous.

• Basic understanding of HTML and Excel.

• Fundamental knowledge of SQL (Select) is a plus.

• General comprehension of the integration of digital marketing tools and services (API, databases).

• Possess systems thinking and readiness to delve into technical details.

• Proactive mindset with a commitment to ongoing learning and development.

• A team player capable of fostering a collaborative and inspiring work environment.

• Upper-Intermediate proficiency in English (both speaking and writing).

🏝️ Benefits

• Competitive salary with regular performance-based evaluations and opportunities for career growth.

• Prospects for professional and career advancement.

• 18 business days of paid time off annually (20 business days after 2 years of service).

• Non-documented sick leave: 4 business days each year.

• Documented sick leave: 20 business days each year.

• 3 paid business days of family leave for marriage, childbirth, or bereavement.

• Comprehensive medical insurance coverage.

• English language courses.

• Opportunities to participate in forums and conferences.

• Regular team-building activities and corporate events.

• A comfortable, fully equipped office environment.

• Flexibility to work from home.