Marketing Automation Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Engage with marketing automation platforms

• Design and develop customer journeys within marketing automation tools

• Create segments in the marketing automation system based on specified criteria

• Construct and implement email campaigns to achieve optimal results

• Develop and execute omnichannel campaigns utilizing SMS, messaging apps, and other platforms

• Personalize and evaluate pre-existing content assets

• Utilize digital marketing tools, including webinar platforms, chatbots, and web analytics

• Collaborate with the Campaign Manager to enhance campaign workflows

• Provide expert advice on technical inquiries regarding digital channels and campaigns

• Contribute to the development of a cohesive IT omnichannel ecosystem for clients

• Monitor marketing campaigns to identify bugs and errors promptly

• Prepare preliminary raw data reports on campaign performance

⛳️ Requirements

• Over 3 years of experience in digital marketing

• Proficient knowledge of email marketing

• Familiarity with at least one Email Service Provider (ESP), such as Mailchimp, GetResponse, SendPulse, eSputnik, or Klaviyo

• Experience with additional communication channels is an advantage

• Basic understanding of HTML and Excel

• Basic knowledge of SQL (Select) is beneficial

• General comprehension of digital marketing tools and service integration, including APIs and databases

• Ability to think systemically and a willingness to engage with technical details

• A proactive mindset and a desire for continuous learning and growth

• Team-oriented individual capable of fostering a collaborative and motivating work environment

• Intermediate proficiency in English, both spoken and written

🏝️ Benefits

• Competitive salary with regular performance-based reviews and opportunities for career progression

• A supportive team operating in a friendly environment

• Opportunities for professional and career growth

• Paid time off: 18 business days annually (20 business days after 2 years of service)

• Sick leave: 4 non-documented business days and 20 documented business days annually

• 3 paid business days for family leave due to marriage, childbirth, or bereavement

• Comprehensive medical insurance coverage

• English language courses available

• Professional development opportunities through participation in forums and conferences

• Regular team-building events and corporate gatherings

• A comfortable, fully equipped office space

• Flexibility to work from home