Marketing Automation Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Enhance workflow elements across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft, and other related platforms to support inbound conversion and boost marketing effectiveness.

• Design, execute, and continuously refine automation processes for campaigns, lead management, attribution, routing, and segmentation.

• Document and sustain reusable workflow templates and modules.

• Collaborate with Campaign Operations, Demand Gen, and Sales stakeholders to align marketing programs and sales cadences.

• Take ownership of and optimize the marketing-to-sales handoff procedures.

• Oversee data hygiene strategies and practices across marketing systems.

• Manage Salesforce workflow requests and enhancements in partnership with the IS team, including ticket intake, backlog prioritization, requirements definition, QA, and implementation coordination.

• Lead the comprehensive execution of high-impact, cross-functional strategic initiatives.

⛳️ Requirements

• Over 5 years of experience in marketing operations, marketing automation, or a similar role within a B2B SaaS or enterprise technology setting.

• Extensive hands-on experience with Marketo and 6Sense.

• Strong understanding of Salesforce workflows.

• Practical knowledge in lifecycle design, lead scoring, segmentation, and campaign workflows.

• Excellent problem-solving abilities and meticulous attention to detail.

• Capability to manage multiple priorities across interconnected systems and stakeholders.

• Experience in supporting data hygiene and retention, privacy compliance, and operational governance practices.

• Proven experience collaborating with RevOps, Analytics, IT, or Privacy teams for cross-functional operational enhancements.

• Bachelor’s degree or equivalent experience.

🏝️ Benefits

• Flexible, collaborative work environment.

• Employee Resource Groups.

• Regular company and team bonding events.

• Competitive benefits and perks.

• Global volunteering and community initiatives.

• Generous PTO & Holiday Schedule.

• Parental Leave.

• Progressive Healthcare Options.

• Retirement Programs.

• Opportunity for Education Reimbursement.

• Commuter Offset (Specific locations).