Marketing Automation Developer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and uphold email templates alongside the email design system.

• Create engaging interactive email experiences, featuring dropdowns, carousels, and AMP for email.

• Implement background images, device targeting, and support for dark mode.

• Provide guidance and assistance to Lifecycle Marketing in the creation of emails and in-app messages.

• Keep abreast of industry developments and updates on email client support.

• Offer advice regarding the feasibility of email and in-app messages as well as channel specifics.

• Diagnose intricate issues related to email, in-app, and web templates.

• Design and construct sophisticated, multi-channel automation journeys utilizing Braze.

• Manage platform roles, user accounts, and account settings.

• Develop and sustain custom HTML templates for in-app messaging.

• Utilize Liquid for personalization and dynamic content creation.

• Engineer custom scripts, webhooks, and advanced Liquid logic.

• Integrate external tools and platforms via APIs.

• Test and support integration requirements from the platform side.

• Assist non-Lifecycle teams in utilizing marketing tools.

• Execute personalization strategies using for loops, connected content, and catalogs.

• Construct SQL queries for data extraction and reporting purposes.

• Devise advanced segmentation strategies.

• Generate custom reports and data visualizations.

• Design technical solutions based on relational database frameworks.

• Assess, implement, and enhance AI tools for purposes such as personalization, segmentation, predictive analytics, A/B testing, and forecasting.

• Create automated workflows and AI integrations to streamline data flows and reporting.

• Develop scoping tools, templates, and self-service campaign solutions.

• Educate the team on automation tools and document best practices.

• Oversee the Lifecycle Marketing JIRA board and allocate cross-team requests.

• Maintain code snippets for deep links.

• Act as the technical Subject Matter Expert (SME) for email and lifecycle marketing platforms.

• Collaborate with marketers, designers, and engineers to convert business needs into technical solutions.

⛳️ Requirements

• 3–5 years of experience in email development.

• Proficient in HTML/CSS for email, with expertise in responsive design, email client peculiarities, and advanced techniques.

• Experience in creating dropdowns, carousels, AMP for email, and other interactive components.

• Demonstrated experience in crafting complex, multi-channel automation flows in Braze, Iterable, or Salesforce Marketing Cloud.

• Familiarity with Taxi for Email or another Email Development System (EDS) platform.

• Strong capabilities in Liquid, webhooks, and other marketing automation scripting languages.

• Proficient in writing complex SQL queries for segmentation and reporting.

• Experience in integrating external platforms via APIs beyond standard supported integrations.

• Excellent troubleshooting abilities for specialized email and platform issues.

• Capability to translate business requirements into technical solutions.

• Strong intuition for identifying and implementing scalable automation solutions.

• Legally authorized to work in Canada.

• Must reside permanently in Canada.

🏝️ Benefits

• Comprehensive health benefits and life insurance.

• Long-term group savings plan with employer match through Wealthsimple for Business.

• 20 vacation days annually.

• 4 wellness days each year.

• Unlimited sick and mental health days per year.*

• Opportunity to work outside Canada for up to 90 days per year.*

• Access to employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Hybrid work environment with over 1,500 employees across North America.

• Permanent employees are eligible for equity compensation.