Marketing Automation, CX Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create automated customer experiences that align with business goals and desired outcomes.

• Collaborate with CX Automation Engineering, marketing teams, product developers, and business subject matter experts.

• Offer expert guidance on marketing, industry developments, and competitor activities.

• Inform stakeholders about the impact of CX automation on both the business and its customers.

• Work alongside automation engineers, revenue and product marketing specialists, designers, and data analysts.

• Supervise the development of behavior-driven marketing automation and personalized content, including copy and graphics.

• Formulate dynamic content strategies informed by data signals, audience characteristics, and insights derived from data.

• Evaluate content performance metrics and leverage insights to refine strategies and enhance optimization.

• Foster ongoing testing and improvement of content, messaging, and calls-to-action through A/B and multivariate testing.

• Manage and prioritize marketing automation content deliverables, ensuring adherence to deadlines, quality benchmarks, and strategic coherence.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a comparable field.

• Demonstrated experience in the development of marketing automation and personalization, showcasing proven success.

• In-depth knowledge of marketing automation platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, and Optimizely.

• Familiarity with CRM systems, personalization technologies, and analytical tools.

• Strong analytical and problem-solving abilities, capable of interpreting data and converting insights into actionable strategies.

• Exceptional written and verbal communication skills, proficient in presenting complex concepts to both technical and non-technical audiences.

• Experience in audience building and segmentation.

• Proven track record of enhancing optimization through A/B testing and the application of AI tools.

• Capability to navigate abstract concepts and incomplete information, providing actionable recommendations to cross-functional teams.

• Additional desirable skills include B2B marketing, lead scoring and management, A/B testing and experimentation, customer lifecycle/CRM marketing strategy, experience in agency-client interactions, graphic design, copywriting, and direct experience with generative AI.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.

• Collaborative and inclusive company culture.