Marketing and Growth Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Collaborate with the Directors to develop and implement the overall marketing strategy.

• Take ownership of the marketing calendar and plan campaigns around enrollment periods, academic terms, examinations, new classes, and holiday programs.

• Create campaigns that generate qualified leads, trial bookings, and student enrollments.

• Manage and optimize both paid and organic digital marketing initiatives across Meta, Google, and other platforms.

• Oversee social media efforts and create content targeting students and parents.

• Craft marketing copy for advertisements, landing pages, emails, SMS, social media, and promotional materials.

• Develop email, SMS, and CRM/database marketing campaigns aimed at lead nurturing, re-engagement, retention, and enrollment.

• Identify opportunities to enhance the utilization of the student, parent, and prospect database.

• Coordinate the creation of advertisements, graphics, videos, brochures, and other marketing materials.

• Enhance landing pages, lead funnels, and conversion pathways.

• Conduct research on competitors, customers, and market trends.

• Monitor and report on leads, cost per lead, conversion rates, acquisition channels, and campaign ROI.

• Leverage data and experimentation to optimize campaign performance.

• Maintain brand positioning, messaging, and visual standards across all channels.

• Manage marketing projects from conception through to execution.

• Research and propose marketing tools, technologies, channels, and strategies.

• Establish a structured marketing function, increase inquiry volume and quality, enhance campaign conversion, strengthen brand presence, and identify sustainable growth opportunities.

⛳️ Requirements

• A minimum of 3 years of relevant marketing experience.

• Proven experience managing significant marketing campaigns.

• Demonstrated ability to generate leads or acquire customers through digital marketing.

• Strong understanding of paid digital advertising.

• Experience with social media marketing and content strategy.

• Familiarity with email marketing, CRM/database marketing, or marketing automation.

• Excellent written English skills and strong copywriting ability for an Australian audience.

• Strong analytical capabilities with the ability to interpret marketing data and translate it into actionable insights.

• Experience in tracking campaign performance and marketing KPIs.

• Exceptional organizational and project management skills.

• High attention to detail and capacity to manage multiple campaigns and priorities.

• Comfortable working independently in a remote setting.

• Highly proactive with the ability to take ownership of projects.

• Commercially savvy, creative, and focused on measurable outcomes.

• Sufficient availability and responsiveness during agreed Australian business hours.

• Must disclose any ongoing roles or client work.

• Required to reflect this engagement on LinkedIn as “Independent Contractor.”

• Advantageous: experience in education, tutoring, service businesses, marketing to parents/families/students, Australian businesses or consumers, Salesforce or other CRM platforms, marketing automation, landing page and conversion rate optimization, SEO and local search, Canva, Adobe, video and short-form content, Google Analytics, and advertising analytics.

🏝️ Benefits

• Flexible remote work arrangement.

• Autonomy over working hours, provided that deadlines and agreed deliverables are met.

• Opportunity to work from home.

• Independent Contractor Agreement.