Marketing and Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution and enhancement of integrated demand generation campaigns across various channels including email, paid, organic, and partner channels to generate pipeline and increase awareness.

• Aid in the planning and on-site management of conferences and trade shows, encompassing logistics, booth strategy, staffing coordination, and follow-up activities before and after the events.

• Support brand marketing initiatives, ensuring messaging consistency, content creation, and campaign creative development.

• Contribute to product marketing efforts, which include product launches, sales enablement content, and strategic positioning.

• Collaborate with channel and technology partners on co-marketing initiatives, joint content creation, and shared events.

• Oversee marketing programs within HubSpot, handling tasks such as campaign builds, email distributions, landing page creation, and workflow automation.

• Monitor, analyze, and report on campaign effectiveness and return on investment (ROI).

• Manage vendor and event budgets, timelines, and deliverables.

• Report directly to the Director of Marketing.

• Work closely with sales, partnerships, customer success, and leadership teams to effectively communicate TestAssure's narrative to the market.

⛳️ Requirements

• Over 5 years of B2B marketing experience, with a proven history in managing events.

• Practical experience in handling digital campaigns, webinars, and conferences/trade shows.

• Proficient in using HubSpot or a similar marketing automation platform.

• Strong project management abilities — capable of managing multiple campaigns and deadlines autonomously.

• Comfortable working collaboratively across functions with sales, partners, customer success, and leadership teams.

• Excellent writing and communication skills.

• Data-driven approach to assessing and enhancing campaign performance.

• A generalist outlook with a willingness to engage in hands-on tasks.

• Availability to travel occasionally, around 10–25%, for conferences, trade shows, and staff meetings.

• Experience in creating and managing paid advertising campaigns.

• Familiarity with partner or channel marketing programs.

• Understanding of brand and product marketing principles, including positioning, messaging, and product launches.

• Experience in marketing to enterprise or HRIS/HR technology decision-makers.

• Experience in the workforce management industry is not mandatory.

🏝️ Benefits

• Fully remote position (within the US).

• Occasional travel (10–25%) for conferences, trade shows, and staff meetings.