Marketing and Communication Manager

This is a fully remote position, open to applicants in Montana.

📋 Description

• Lead the development of the company's brand and content strategy across both internal and external channels.

• Manage and oversee the marketing calendar.

• Create text and content for advertising materials, email campaigns, websites, social media platforms, videos, public relations, and press announcements.

• Draft and formulate strategic marketing plans that support revenue and profitability objectives.

• Collaborate with individual LLCs to create cohesive outreach efforts that support new market acquisition and growth.

• Develop and execute a comprehensive branding strategy for S&K that aligns with the corporate mission and values.

• Enhance brand awareness through both digital and printed materials.

• Uphold brand identity guidelines and educate stakeholders on their application.

• Create and revise marketing materials and collateral in partnership with stakeholders.

• Plan, research, write, edit, and coordinate both internal and external publications.

• Develop, produce, and distribute the quarterly corporate newsletter.

• Formulate, implement, and oversee social media strategies and campaigns.

• Generate content, narratives, stories, press releases, and other written materials.

• Maintain the quality and integrity of website content and manage scheduled updates.

• Recommend and establish policies for content usage and graphic standards using a style guide.

• Create communication materials that include planning, research, writing, editing, art direction, printing, and distribution.

• Identify and manage participation in trade shows and conferences that align with strategic objectives.

• Publish the corporate strategic plan and annual reports for shareholders as necessary.

• Monitor website analytics and assess search engine optimization.

• Evaluate the effectiveness of social media campaigns and preferred networks.

• Oversee publication distribution while assessing quality and cost efficiency.

• Manage approved funding guidelines and seek authorization for expenses outside of the budget.

• Assist in the annual budget preparation by submitting the marketing budget for the B&P department.

⛳️ Requirements

• A bachelor’s degree in Marketing, Communications, or a related field is required; alternatively, 8 years of relevant experience may substitute for a 4-year degree.

• At least 5 years of direct experience in marketing and communications in a leadership capacity.

• Proficiency with AI tools such as MS Co-Pilot, ChatGPT, or similar technologies.

• Proven experience in marketing to federal government customers, particularly focused on services.

• Demonstrated ability to collaborate, facilitate, and lead across diverse geographic, business, and management-style teams.

• Proven experience in developing and implementing social media processes and campaigns.

• Experience in building analytical reports and synthesizing diverse data points into a compelling narrative.

• Exceptional strategic thinking, writing, and organizational skills.

• Thorough understanding of marketing tactics, actions, and a keen attention to detail.

• Strong written and verbal leadership and communication abilities.

• Capability to organize, multitask, work flexibly, and excel in an entrepreneurial environment.

🏝️ Benefits

• General benefits offered by SKT, Inc.; further details available at https://www.sktcorp.com/career-center/.

• EEO/Veteran/Disabled employer.