Marketing and Communication Lead

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take full ownership of ZOE's entry into the Australian market, comprising approximately 75% of the role.

• Spearhead local go-to-market strategies, partnerships, and public relations initiatives.

• Collaborate with central teams in the UK and US, including Performance, Creative, Lifecycle, and Finance.

• Partner with Finance and central teams to experiment with pricing, email programs, and local acquisition campaigns.

• Develop and implement local partnership and offline activation strategies.

• Engage with health professionals, creators, wellness brands, retailers, and industry stakeholders in person.

• Manage local commercial objectives while tracking brand search volume, web traffic, sign-ups, and conversion rates.

• Tailor ZOE's science-driven narrative for Australian consumers.

• Establish and oversee the Australian press office from start to finish.

• Create media lists, draft and pitch stories, conduct outreach to journalists, secure national coverage, and organize product seeding and media events.

• Brief and supervise freelancers or local agencies when needed for scalability.

• Modify global science publications, product launches, and brand campaigns to suit the Australian market.

• Share insights from the Australian market, test results, and PR playbooks with UK and US teams.

• Prepare briefing documents, opinion pieces, press releases, and Q&As.

• Assist ZOE spokespeople and local experts for Australian media and events.

• Produce a finalized Australian market-entry plan within the first month.

• Establish media contacts, partnership opportunities, and active campaigns by the third month.

• Launch PR, growth, and partnership initiatives that achieve measurable brand search growth by the sixth month.

• Develop a repeatable Australian growth and PR playbook that drives revenue and enhances brand authority within a year.

⛳️ Requirements

• Approximately 5 to 10 years of relevant professional experience.

• 5 to 10 years of experience in launching or scaling a consumer brand in Australia.

• Ideal candidates will have experience in health, wellness, nutrition, food, science, or consumer technology.

• Background in startups, scale-ups, or new-market launches is preferred.

• Demonstrated success in pitching stories and securing national Australian media coverage.

• Comfortable making cold calls to journalists and producers, with a proactive follow-up approach.

• High degree of autonomy and well-structured self-management skills.

• Ability to work asynchronously across UK and US time zones.

• Native-level proficiency in English.

• Strong writing ability with a distinct Australian tone.

• Existing relationships with Australian health, lifestyle, and national news journalists and producers are advantageous.

• Familiarity with Australian health marketing regulations is a plus.

• Experience with the New Zealand or broader APAC markets is desirable.

• Background in a remote, matrix organization is beneficial.

• Must reside in Australia.

• Must hold the right to work in Australia without requiring visa sponsorship.

🏝️ Benefits

• Superannuation.

• Equity.

• Health cover.

• Support for mental health and fertility.

• Life insurance.

• Wellness budget.

• Access to the ZOE app and Daily30+ for yourself and a plus one.

• Enhanced parental leave.

• ZOE Reset Days.

• A paid Life Event Day each year.

• Annual company retreat.

• Quarterly team meet-ups.

• Monthly social budget.

• Yearly growth budget.

• Support for professional qualifications.

• Work-from-home budget.

• Remote-first policy allowing work from anywhere in Australia.

• Quarterly team off-sites in London.

• Annual company retreat in the UK or Europe.