Marketing and Business Development Coordinator

This is a fully remote position, open to applicants in Australia.

📋 Description

• Identify appropriate small and medium-sized enterprises in Australia and New Zealand that align with target markets and services.

• Conduct research on prospects, decision-makers, marketing initiatives, business developments, networking events, and referral opportunities.

• Prepare prioritized recommendations for prospects and create call briefs.

• Create, update, and eliminate duplicates for leads, contacts, accounts, and opportunities in Zoho CRM.

• Transform approved concepts, voice notes, and source materials into draft LinkedIn posts, carousels, short-form video scripts, newsletters, and campaign materials.

• Design on-brand graphics and edit short videos using established templates and brand guidelines.

• Upload, schedule, and conduct quality checks on approved content and advertising within Zoho Social or authorized platforms.

• Manage the content calendar, asset library, approval status, and publishing records.

• Monitor comments, messages, campaign responses, and marketing performance; document activities and escalate any issues.

• Generate reports and propose actionable improvements for campaigns.

• Draft personalized LinkedIn connection notes, replies, and follow-up messages for the Founder’s review.

• Network authentically using the coordinator’s genuine professional identity where permitted.

• Qualify prospects, set up discovery calls, confirm attendance, and handle rescheduling.

• Prepare pre-call briefs that outline business context, needs, prior contacts, decision-makers, and suggested questions.

• Research prospects and create draft Growth Snapshot materials.

• Verify business names, contacts, links, factual assertions, and formatting.

• Compile proposal drafts using approved scopes, pricing, and templates.

• Maintain follow-up tasks after proposal approval and issuance.

• Solicit and track referrals while keeping records of introductions and authorized rewards.

• Provide weekly updates on activities, qualified opportunities, calls, proposals, wins, blockers, and priorities.

• Monitor marketing and outreach activities that lead to meaningful conversations and paying clients.

• Document repeatable processes, maintain checklists, and suggest enhancements for quality, speed, and follow-up.

• Obtain necessary approvals before publishing content, launching campaigns, issuing proposals, or making commercial commitments.

• Use approved accounts and authorized permissions; never access or impersonate the Founder’s personal LinkedIn account.

• Safeguard confidential and personal information, adhere to opt-outs and marketing consent, and follow platform rules and approved outreach processes.

⛳️ Requirements

• Minimum of 2 years of relevant experience in marketing coordination, business development support, sales administration, digital marketing, or a similar role.

• Proven experience in researching businesses and decision-makers and converting research into valuable prospect briefs or personalized outreach.

• Proficient in maintaining a CRM, managing follow-up tasks, and ensuring accuracy in prospect and opportunity records.

• Experience in creating business-facing digital content, such as social media posts, email content, simple graphics, or short-form videos.

• Excellent written and verbal communication skills in English, tailored for Australian business audiences.

• Keen attention to detail, dependable task execution, sound judgment, and confidence in working independently within a remote team.

• Strong organizational skills, commercial curiosity, quality control, and eagerness to learn new tools and processes.

• Familiarity with Zoho One applications, including Zoho CRM, Zoho Social, Campaigns, WorkDrive, Forms, Bookings, or Books (preferred).

• B2B prospecting and marketing experience with Australian small and medium-sized businesses (preferred).

• Experience with Canva, video editing, social scheduling platforms, and AI-assisted research or content workflows (preferred).

• Experience in preparing proposals, reports, sales briefs, or marketing performance summaries (preferred).

• Qualification in marketing, business, communications, or a related field, or equivalent practical experience (preferred).

🏝️ Benefits

• Work from Home (WFH)

• Monday to Friday schedule

• Holiday: To be confirmed