Marketing Analytics Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of and enhance the processes for weekly, monthly, and quarterly business reviews for marketing and sales leaders.

• Monitor campaign performance and analyze business trends to inform decision-making.

• Convert ambiguous business inquiries into actionable analyses, suggest solutions, and ensure efficient delivery.

• Collaborate with internal stakeholders and engineers to transform recurring manual reports into decision-support tools.

• Engage with marketing, sales, finance, product, and customer success teams to assess requirements and design effective, precise information solutions.

• Participate in discussions on data collection and modeling where marketing needs align with the overall company data model.

• Manage a segment of the marketing analytics portfolio as a senior individual contributor with minimal oversight.

⛳️ Requirements

• Over 5 years of experience in business analytics within a software or information company.

• Strong proficiency in SQL.

• Competence in Python, enabling independent end-to-end analysis.

• Proven experience in creating dashboards and reports that facilitate decision-making.

• Ability to articulate analyses or technical concepts in a manner that prompts action.

• Capability to manage a workstream from start to finish with minimal oversight.

• Preferred: experience with attribution modeling, including multi-touch, time decay, and incrementality.

• Preferred: experience in lead scoring.

• Preferred: experience integrating sales and marketing data with a comprehensive funnel perspective.

• Preferred: familiarity with dbt, Databricks, Looker, or other data management tools.

• Preferred: background in partnership marketing, digital marketing, or performance marketing.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Catered office lunch every Thursday, a healthy snack bar, and excellent coffee.

• Flexible spending accounts and a 401(k) plan.

• Responsible PTO policy offering flexible time off.

• Up to 12 fully covered therapy or coaching sessions annually, with additional coverage for dependents.

• Monthly gym reimbursement.

• Restricted Stock Units (RSUs) with a 3-year vesting schedule, subject to Board approval.

• Complimentary Coursera subscription and PXA courses.

• 26 weeks of fully paid parental leave for the primary caregiver.

• 13 weeks of fully paid parental leave for the secondary caregiver.

• Technology stipend for setting up a home office.

• Monthly allowance for internet expenses.

• Additional 5% variable annual bonus based on Company performance.