Marketing Analytics, Insights Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Work in conjunction with marketing stakeholders to outline business objectives, measurement strategies, and scalable analytics solutions.

• Recognize progress or shortcomings against monthly, quarterly, and annual targets while proactively identifying risks, opportunities, and performance drivers.

• Design, develop, and refine reporting frameworks, dashboards, and analytical models for growth planning, forecasting, funnel optimization, and pipeline management.

• Lead cross-channel performance analysis and attribution initiatives to assess marketing effectiveness, optimize investment choices, and enhance ROI.

• Produce actionable insights and recommendations aimed at enhancing customer engagement, purchasing experiences, conversion rates, and channel efficiency.

• Convert complex analyses into executive-ready narratives through data visualization, reporting, and storytelling techniques.

• Establish and uphold KPI definitions, measurement standards, and comprehensive documentation.

• Collaborate with Marketing Intelligence, Strategy, Technology, and Automation teams to enhance data quality, segmentation, reporting capabilities, and measurement methodologies.

• Influence business decisions through engagement with regional and global marketing leaders, including participation in business reviews and planning processes.

• Collect stakeholder feedback, identify gaps or opportunities, and suggest solutions to enhance operational effectiveness and business outcomes.

• Support alignment and enablement across global and regional marketing teams to foster consistency in reporting and analytics practices.

⛳️ Requirements

• Bachelor's degree along with 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field.

• Ability to engage in abstract thinking and comprehend the complexities of a multifaceted system.

• Proficient in managing multiple and large datasets effectively.

• Advanced skills in SQL, Excel, Tableau, SAP Analytics Cloud, or other similar business intelligence and analytics platforms.

• Experience in developing predictive, forecasting, optimization, or propensity models.

• Strong grasp of marketing performance measurement, demand generation, pipeline management, attribution methods, and funnel analytics.

• In-depth knowledge of CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data.

• Experience utilizing AI-enabled analytics capabilities.

• Outstanding communication and storytelling abilities.

• Executive presentation experience is preferred.

• Proven success in influencing stakeholders and driving alignment across cross-functional teams.

• Strong project management and prioritization capabilities.

• Capacity to manage multiple initiatives and achieve results in a fast-paced environment.

• Naturally inquisitive and proactive.

• Commitment to staying updated on emerging analytics technologies, marketing trends, and industry best practices.

• Demonstrated ownership mindset with a strong inclination towards action, continuous improvement, and measurable business impact.

• Flexibility to collaborate across global teams and time zones, including interactions with colleagues in the EMEA and APJ regions.

🏝️ Benefits

• Employer contributions towards the cost of employee-only medical and dental premiums.

• Vision - opt-in available.

• 401k.

• PTO.

• Life Insurance.

• Disability Insurance.

• AD&D coverage.

• Short-term Disability.

• Accident insurance - opt-in available.

• Cancer/Critical Illness insurance - opt-in available.

• Pet insurance - opt-in available.

• Potential to extend the contract beyond April 30th, 2027.

• Continuous learning and professional development opportunities.

• A culture of collaboration and accountability.