Marketing Analytics Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Perform a thorough evaluation of Minerva's marketing and enrollment processes.

• Assess marketing strategies, channel combinations, campaign effectiveness, audience segmentation, lead generation, quality of leads, application conversion rates, and enrollment conversion rates.

• Review historical performance data, marketing expenditures, resource distribution, reporting mechanisms, dashboards, KPIs, attribution models, and data sources.

• Identify gaps in data integrity, tracking, attribution, measurement, leakage, and inefficiencies.

• Investigate competitor digital marketing tactics, positioning, messaging, search visibility, keywords, content, target audiences, channels, and market prospects.

• Analyze search trends, behavior of prospective students, new digital marketing channels, SEO/AEO opportunities, and trends in higher education acquisition.

• Examine lead generation processes, lead quality, application figures, conversion rates, costs per lead/application, and performance by channel, campaign, audience, geography, website, landing page, and search.

• Identify cost-effective strategies to enhance the volume of qualified leads and applications.

• Enhance organic search, website conversion rates, content, targeting, segmentation, messaging, campaign performance, re-engagement efforts, referrals, partnerships, and the coordination between Marketing, Enrollment, and Admissions.

• Integrate research, data, and market insights into prioritized strategic recommendations.

• Create concise presentations and reports for leadership review.

• Present discoveries, supporting data, trends, competitive insights, opportunities, risks, and suggested actions.

• Execute approved strategies and insights.

⛳️ Requirements

• Extensive professional experience in digital marketing, growth marketing, marketing strategy, or digital marketing consulting.

• In-depth understanding of the digital marketing landscape and primary acquisition channels.

• Strong expertise in SEO and emerging AEO/search strategies.

• Proven experience in evaluating digital marketing performance and uncovering areas for enhancement.

• Exceptional market and competitive research abilities.

• Superior analytical and critical-thinking skills.

• Capability to independently conduct research and distill large volumes of information into clear insights.

• Proficient in Excel/Google Sheets.

• Experience with SEMrush or a similar SEO/web analytics tool.

• Outstanding written and verbal communication skills.

• Strong presentation and executive communication abilities.

• Ability to work autonomously and efficiently in a consulting environment.

• Skill in transitioning from research to insights to recommendations to actionable steps.

• Preferred: experience in higher education, educational technology, student recruitment, or other complex acquisition settings.

• Preferred: experience in marketing to prospective students or other high-consideration demographics.

• Preferred: experience with international or multi-market marketing.

• Preferred: experience using Google Ads, Meta Ads, Google Analytics, Search Console, or related platforms.

• Preferred: experience in conversion rate optimization.

• Preferred: experience with content strategy and digital audience development.

• Preferred: familiarity with AI-driven search and emerging search behaviors.

• Preferred: experience conducting competitive digital marketing audits.

• Preferred: background in consulting or agency work.

🏝️ Benefits

• Approximately 5–6 month consulting engagement.

• Remote work opportunity.

• Flexible time management and approach, with an expected workload of around 30–35 hours per week.

• Inclusive and diverse community.