Marketing Analyst (Mid-Level)

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, implement, and oversee marketing initiatives that align with the brand's positioning and business goals.

• Grasp the requirements of the product, sales, customer service, and e-commerce teams, translating these into marketing strategies, briefs, and initiatives.

• Coordinate requests, priorities, timelines, and approvals, while tracking deliverables with specialists, partner teams, and suppliers.

• Create integrated campaigns for product launches, customer acquisition, engagement, and retention.

• Develop and execute content calendars for social media and various brand channels.

• Generate and modify copy, content briefs, and scripts for posts, videos, emails, landing pages, and sales materials.

• Foster engagement with the brand’s followers, audiences, and communities.

• Assess content and materials to ensure clarity, consistency, and alignment with the brand identity and tone.

• Update content on websites and digital platforms, aiding in the creation and optimization of landing pages and forms.

• Assist in email and WhatsApp campaigns, audience segmentation, and relationship marketing initiatives in collaboration with the CRM specialist.

• Support paid media campaigns and track results in conjunction with specialists.

• Monitor the lead and customer journey, suggesting enhancements to communication, conversion, and overall experience.

• Analyze channel, content, and campaign metrics, compiling reports with insights and recommendations.

• Investigate trends, competitors, and audience behavior to uncover opportunities for the brand.

• Create support materials for the sales and customer service teams.

• Assist with initiatives involving partners, influencers, events, and press relations.

• Identify issues, propose solutions, and ensure requests are followed through to completion.

• Document decisions, processes, and learnings, keeping the team updated on progress, pending items, and next steps.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.

• Proven experience in marketing, encompassing campaigns, content production, and digital channels.

• Understanding of marketing planning, brief development, and schedule management.

• Excellent written and verbal communication skills, with the capability to write, review, and adapt content for diverse audiences and channels.

• Knowledge of social media, editorial calendars, audience engagement, and metrics analysis.

• Experience with customer acquisition, engagement, or retention strategies.

• Familiarity with inbound marketing, CRM, audience segmentation, email marketing, and automation.

• Experience with website updates, landing pages, forms, SEO, and user experience.

• Understanding of marketing metrics and the ability to analyze data and propose improvements.

• Familiarity with paid media and conversion funnels.

• Proficient in Microsoft Office or Google Workspace, especially in spreadsheets, presentations, and reports.

• Familiarity with CRM, content management, performance analytics, and social media management tools.

• Knowledge of Photoshop, Canva, or similar tools, along with basic image and video editing skills.

• Ability to manage one’s own workload, prioritize tasks, and operate independently at a mid-level experience.

• Capability to identify problems, propose solutions, and follow up on requests until completion.

• Strong interpersonal and collaboration skills for working with various teams, specialists, and suppliers.

• Flexibility and a willingness to learn and work across different areas of marketing.

• Preferred: experience in tourism, services, subscription products, or communities; launching brand, product, or integrated campaigns; providing marketing support to a business unit; knowledge of Salesforce, RD Station, WordPress, GA4, Clarity, or Meta Business Suite; audiovisual creation and editing tools; use of artificial intelligence; and intermediate English proficiency.

🏝️ Benefits

• Attendance Bonus: Three paid days off per year to utilize as you wish.

• Education Assistance: 50% reimbursement for courses related to your professional development, available after one year with the company.

• Home Office Allowance: A monthly additional payment to assist with remote-work expenses.

• Childcare Assistance for children under six years old.

• Christmas Bonus: A special year-end bonus.

• Health Insurance with nationwide coverage and copayments.

• Dental Insurance.

• Private Pension Plan with employer contributions.

• Life Insurance.

• TRIB PASS – Leisure and Tourism Platform: the company subsidizes 50% of the monthly fee.

• Meal and Food Allowance (Caju Card), provided for each workday.

• Transportation Allowance, with a 6% deduction from salary.

• Wellhub (formerly Gympass), granting access to thousands of gyms.