Senior Business Analyst, Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the discovery phase and conduct analysis for intricate, ambiguous, or high-impact Marketing and customer experience projects.

• Collaborate with Marketing leaders and stakeholders to establish objectives, identify business challenges, understand customer needs, set success criteria, and define desired outcomes.

• Facilitate workshops with executives and cross-functional teams to achieve alignment, establish priorities, determine scope, and outline outcomes.

• Evaluate existing processes, customer journeys, digital experiences, and business capabilities to pinpoint gaps and opportunities for improvement.

• Convert strategic goals into clear business requirements, experience needs, and delivery outcomes.

• Identify and articulate business impacts, dependencies, risks, constraints, and trade-offs.

• Spearhead the development of business and functional requirements, encompassing epics, features, user stories, acceptance criteria, business rules, workflows, and related documentation.

• Collaborate with delivery managers to organize, prioritize, refine, and prepare Jira backlogs for execution.

• Ensure traceability from business objectives through design, development, testing, and final delivery.

• Review and enhance requirements drafted by other Business Analysts and provide coaching as necessary.

• Set documentation standards across Jira, Smartsheet, Confluence, and other project management tools.

• Act as a senior liaison between Marketing stakeholders, UX designers, researchers, developers, and delivery leadership.

• Transform research findings, customer insights, usability tests, prototypes, designs, and experience strategies into actionable requirements.

• Lead design and requirements reviews that address business objectives, customer needs, accessibility, technical constraints, and delivery realities.

• Collaborate with developers to clarify requirements, business rules, edge cases, integrations, and expected behaviors.

• Identify and reconcile discrepancies between requirements, UX designs, technical implementation, and delivered functionality.

• Support User Acceptance Testing (UAT) and release validation for complex projects.

• Plan, coordinate, and execute initiatives throughout the delivery lifecycle in partnership with the Delivery Manager/Scrum Master.

• Facilitate or participate in Agile ceremonies, including planning, refinement, prioritization, reviews, retrospectives, and stakeholder working sessions.

• Manage risks, issues, dependencies, scope changes, and decision points related to requirements.

• Provide guidance and mentorship to Business Analysts.

• Enhance intake processes, discovery, requirements definition, backlog management, documentation, delivery readiness, tooling, and team processes.

• Assist in leadership reporting on scope, requirements readiness, dependencies, risks, decisions, and delivery impacts.

⛳️ Requirements

• Bachelor's degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related discipline is preferred.

• A Master's degree or equivalent advanced professional experience is advantageous.

• An equivalent combination of education and significant relevant professional experience may also be considered.

• At least 6 years of experience in roles such as Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or similar positions.

• Proven experience in supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development projects.

• Experience in leading requirements and discovery efforts for intricate, cross-functional initiatives.

• Proven track record of working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership.

• Demonstrated experience in Agile/Scrum or similar iterative delivery environments.

• Experience mentoring Business Analysts or establishing standards for requirements and business analysis is preferred.

• Relevant certifications in business analysis, Agile, Scrum, Product Owner, or related fields are preferred.

• Familiarity with or ability to learn tools such as Jira, Workfront, Smartsheet, SharePoint, Confluence, or similar platforms.

• Solid understanding of Agile/Scrum practices and software development lifecycle concepts.

• Strong comprehension of UX/product design and digital experience development processes.

• Familiarity with UX design and development tools.

• Ability to interpret UX/design artifacts and concepts related to digital experiences.

• Experience with Confluence or similar knowledge/documentation management systems.

• General knowledge of web technologies, APIs, analytics, content management systems, design systems, accessibility, and technical delivery factors.

• Ability to leverage data, research, analytics, and user feedback to inform requirements and prioritize tasks.

• Outstanding written, verbal, and presentation communication skills.

• Strong executive presence and stakeholder management capabilities.

• Excellent influencing, negotiation, and conflict-resolution skills.

🏝️ Benefits

• Discretionary annual bonus.

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability coverage.

• Paid time off for vacation, personal needs, and sick time.

• Choice Time Off (CTO), up to 17 days per calendar year for new hires, prorated based on hours worked and years of service.

• Up to 11 paid holidays per calendar year.

• 401(k) savings and investment plan or deferred compensation plan, if eligible.

• Employer match of 100% on the first 3% of contributions for eligible employees.

• Reasonable accommodation assistance for applicants with disabilities.