Marketing Analyst I/II

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze web traffic and performance data from campaigns to uncover trends, patterns, and insights.

• Create and manage marketing dashboards and reports for both ongoing and ad-hoc inquiries.

• Collaborate with the marketing team to define goals and KPIs for campaign tracking.

• Convert stakeholder requirements into effective digital measurement solutions.

• Offer data-driven recommendations aimed at enhancing marketing performance and uncovering new opportunities.

• Gain knowledge and contribute to web measurement, tracking setup, user flows, GA4, and GTM.

• Assist with analysis, regular reporting, and ad-hoc requests.

• Participate in media planning and optimization while identifying areas for improvement.

• Work alongside stakeholders to clarify issues, update measurement strategies, and formulate recommendations.

• Lead analytics initiatives and tackle larger questions concerning user behavior and marketing performance.

• Discuss D2L marketing objectives, opportunities, the funnel, and digital strategy.

• Identify potential opportunities and undertake self-directed analytics projects.

• Aid in strategy formulation for the D2L market.

⛳️ Requirements

• Marketing Analyst I: Minimum of 1 year of experience in marketing analysis, emphasizing web analytics and paid advertising.

• Marketing Analyst II: Minimum of 3 years of experience in marketing analysis, focusing on web analytics and paid advertising.

• Proficient in web analytics tools like Google Analytics or Adobe Analytics.

• Familiarity with tagging and management systems, including Google Tag Manager.

• Strong analytical and problem-solving capabilities.

• Experience with analytical and presentation tools such as Excel, Looker Studio, or Tableau.

• Ability to organize data from various sources and handle multiple data sets.

• Knowledge of digital marketing channels and advertising metrics.

• Bachelor’s degree in Marketing, Economics, Informatics, Business, or a related field, or an equivalent combination of education and experience that provides comparable knowledge and skills.

• Experience with web optimization and tools like VWO or Adobe Target is advantageous.

• Basic knowledge of Snowflake or similar data warehouses is a plus.

• Familiarity with LLM tools such as Claude, ChatGPT, or Gemini, and their implementation in workflows is beneficial.

• Applicants must possess authorization to work in the U.S. without requiring visa sponsorship.

• Finalists will undergo a criminal background check.

• Completion of the ACT National Career Readiness Certificate is recommended.

🏝️ Benefits

• Company-sponsored life insurance.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Flexible health and dependent spending accounts.

• 401(k) retirement savings plan with company matching.

• Paid holidays.

• Paid time off.

• An inclusive and equitable workplace.

• Opportunities for team member development.

• Experiences to strengthen relationships, explore ideas, learn from customers, and celebrate achievements.