Marketing Analyst I, II

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze web traffic and campaign performance data to uncover trends, patterns, and insights.

• Create and maintain marketing dashboards and reports for both ongoing and ad-hoc requests.

• Work alongside the marketing team to set campaign tracking goals and KPIs.

• Convert stakeholder requirements into effective measurement and analytics solutions.

• Offer data-driven recommendations to enhance marketing performance and discover new opportunities.

• Acquire knowledge on web measurement, tracking setup, user flows, GA4, and GTM.

• Assist in analysis, regular reporting, and handling ad-hoc requests.

• Participate in media planning, optimization, and identifying areas for improvement.

• Collaborate with stakeholders to define issues, revise measurement, and formulate recommendations.

• Lead analytics initiatives and tackle significant inquiries related to user behavior and marketing performance.

• Communicate D2L marketing objectives, opportunities, funnels, and digital strategies.

• Identify and engage in self-directed analytics projects.

• Contribute to strategic development for the D2L market.

⛳️ Requirements

• Marketing Analyst I: Minimum of 1 year of experience in marketing analysis, emphasizing web analytics and paid advertising.

• Marketing Analyst II: Minimum of 3 years of experience in marketing analysis, focusing on web analytics and paid advertising.

• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.

• Experience with tagging and management systems like Google Tag Manager.

• Strong analytical and problem-solving abilities.

• Familiarity with analysis and presentation tools such as Excel, Looker Studio, or Tableau.

• Capability to organize data across various sources and manage multiple datasets.

• Knowledge of digital marketing channels and advertising metrics.

• Bachelor’s degree in Marketing, Economics, Informatics, Business, or a related field, or an equivalent combination of education and experience that provides comparable knowledge and skills.

• Experience with web optimization and tools such as VWO or Adobe Target is advantageous.

• Basic knowledge of Snowflake or similar data warehouses is a plus.

• Familiarity with LLM tools like Claude, ChatGPT, or Gemini, and the integration of these tools into workflows is a plus.

• Applicants must be authorized to work in the U.S. without requiring visa sponsorship.

• Completion of the ACT National Career Readiness Certificate is recommended.

• Finalists must successfully pass a criminal background check as a condition of employment.

🏝️ Benefits

• Company-sponsored life insurance.

• Medical insurance coverage.

• Dental insurance benefits.

• Vision insurance options.

• Flexible health and dependent spending accounts.

• 401(k) retirement savings plan with company matching.

• Paid holidays.

• Paid time off.

• A diverse and inclusive workplace.

• Opportunities for team member development.

• Experiences designed to enhance team connections, explore ideas, learn from customers, and celebrate successes.