Marketing Analyst

This is a fully remote position, open to applicants in Poland.

📋 Description

• Evaluate the effectiveness of both paid and organic marketing channels alongside individual campaigns.

• Provide recommendations on the allocation of paid marketing budgets across various channels and campaigns.

• Develop and sustain dashboards to track acquisition performance and conversion pathways.

• Examine funnel drop-offs to uncover opportunities for enhancing acquisition and conversion rates.

• Analyze issues and inconsistencies in marketing data to improve the accuracy and reliability of reporting.

• Oversee marketing attribution and assist in addressing measurement discrepancies and challenges.

• Plan, execute, monitor, and analyze A/B and A/B/n experiments in collaboration with the team.

• Act as a data-driven consultant to the cross-functional Demand and Supply group, clearly conveying findings and recommendations.

⛳️ Requirements

• A minimum of 2 years of experience as a Marketing Analyst.

• Proficient in analyzing marketing performance and web conversion funnels.

• Strong command of SQL, Python, and Python libraries for data analysis.

• Experience with BI tools and dashboard creation; familiarity with Tableau is preferred, but other systems are also acceptable.

• Solid understanding of statistics and probability, with the capability to apply these concepts to business inquiries and experiments.

• A methodical approach to problem-solving.

• Demonstrated ownership and follow-through, with the ability to prioritize tasks based on business impact.

• Clear communication and an evidence-based decision-making approach.

• Fluent in Russian.

• Proficient in English at a B2 level or higher.

• Skilled in utilizing LLMs in daily tasks, with a critical eye for evaluating their outputs.

• Availability to work during CET/CEST overlapping hours.

• Comfortable operating under a long-term B2B contractor model using personal equipment.

• Practical experience with Google Analytics and Google Tag Manager is a plus.

• Experience with B2C products or services is an advantage.

🏝️ Benefits

• Competitive salary with clear opportunities for advancement.

• Health insurance provided after the probationary period.

• Compensation for sports and wellness activities.

• Opportunities for career advancement.

• Personalized English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the initial 5 working days.

• Thoughtful gifts for significant life events.

• Fully remote position with long-term B2B collaboration.