Marketing Analyst

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Evaluate the effectiveness of both paid and organic marketing channels, as well as specific campaigns.

• Suggest how to allocate paid marketing budgets across various channels and initiatives.

• Create and uphold dashboards that track acquisition performance and conversion pathways.

• Analyze drop-offs in the funnel to pinpoint areas for enhancing acquisition and conversion.

• Examine marketing data inconsistencies to enhance the accuracy and reliability of reporting.

• Oversee marketing attribution and assist in addressing measurement gaps and challenges.

• Plan, initiate, oversee, and assess A/B and A/B/n tests in collaboration with the team.

• Act as a data-informed consultant for the cross-functional Demand and Supply team.

• Clearly communicate insights and recommendations.

⛳️ Requirements

• At least 2 years of experience as a Marketing Analyst.

• Background in analyzing marketing performance and web conversion processes.

• Strong command of SQL, Python, and related libraries for data analysis.

• Familiarity with BI tools and dashboard creation; experience with Tableau is preferred, but other systems are also acceptable.

• Solid understanding of statistics and probability, with the capability to apply these concepts to business inquiries and experiments.

• Methodical problem-solving skills.

• Demonstrated ownership and follow-through, with the ability to prioritize tasks based on business significance.

• Clear communication and an evidence-based approach to decision-making.

• Fluent in Russian.

• Proficient in English at a B2 level or above.

• Familiarity with using LLMs in daily tasks and the capacity to critically assess their outputs.

• Availability to work during CET/CEST overlapping hours.

• Comfortable with a long-term B2B contractor arrangement using personal equipment.

• Practical experience with Google Analytics and Google Tag Manager is a plus.

• Experience with B2C products or services is an advantage.

🏝️ Benefits

• Competitive salary with clear opportunities for advancement.

• Health insurance available after the probation period.

• Compensation for sports and wellness activities.

• Opportunities for career progression.

• Personalized English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for significant life milestones.

• Fully remote, long-term B2B collaboration.