Marketing Analyst

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop, improve, and sustain a business intelligence platform to fulfill business intelligence and advanced analytics needs.

• Collaborate with business and operations teams from the initial project definition stage to project completion across various initiatives.

• Create reporting and analytical solutions.

• Produce comprehensive documentation.

• Execute minor application updates and enhancements to facilitate reporting and analytical solutions.

• Provide company reporting and dashboard solutions, documentation, minor application enhancements, and tailored analysis.

• Examine complex datasets derived from SQL to provide actionable insights for the Lottery’s digital projects.

• Evaluate and compare performance across various channels and platforms, offering recommendations for future growth opportunities.

• Assess CRM bonus campaign effectiveness and suggest new campaign strategies.

• Keep track of industry trends and innovations and report on them.

• Gather analytical and reporting requirements from the Lottery and collaborate with Product Owners to ensure successful delivery.

• Participate in Lottery and internal meetings to remain updated on requests, features, and areas for improvement.

• Attend necessary training and conferences.

• Facilitate projects or requirements gathering between the Lottery and vendors when assigned.

• Assist, advise, and work collaboratively to deliver on-demand reports and data as required.

⛳️ Requirements

• Over 3 years of experience in a Marketing Analytics/Business Analytics setting, focusing on strategy, operations, and marketing data analysis.

• Bachelor’s degree or equivalent experience in Business, Marketing, or Economics is preferred.

• Proficient in SQL Server Reporting Services (SSRS) with the ability to write complex SQL Queries.

• Advanced skills in Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.).

• Expertise in gathering and documenting requirements from internal and external clients.

• Skilled in analyzing complex data sets and translating them into actionable insights that inform business decisions.

• Experience in ensuring data integrity and validating results, demonstrating a high level of attention to detail and accuracy.

• Familiarity with Power BI reporting tools.

• Ability to quickly investigate, familiarize, and master new data sets.

• Exceptional written and verbal communication skills.

• Strong problem-solving abilities.

• A motivated individual with a blend of technical-functional expertise capable of collaborating with both business and technology teams.

• Excellent organizational and time management skills, with the capacity to work independently.

• Experience in gaming analysis is preferred but not mandatory.

• Must be authorized to work full-time in the job posting location without current or future visa sponsorship.

• Subject to mandatory background checks and regulatory approvals; may require a criminal background check, submission of fingerprints, and obtaining relevant gaming licenses or registrations.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Paid time off

• 401(k) plan with employer matching