Marketing Account Manager

This is a fully remote position, open to applicants in Alabama, +30 more states.

📋 Description

• Act as the main marketing contact and strategic account manager for designated hotel and tourism board partners.

• Formulate annual co-op marketing strategies and plans for suppliers.

• Generate tailored marketing recommendations that align with supplier requirements, target demographics, destination branding, seasonal opportunities, and luxury brand standards.

• Prepare and present supplier presentations while negotiating marketing opportunities and commitments.

• Identify additional co-op investments, marketing packages, à la carte placements, educational initiatives, supplier promotions, and sales events.

• Assist European supplier marketing efforts in conjunction with the Europe Supply team.

• Oversee co-op marketing revenue targets, pipelines, forecasts, agreements, commitments, and financial reconciliations.

• Collaborate with Finance on invoicing, billing, revenue tracking, and reporting.

• Convert signed supplier marketing plans into campaign briefs, deliverables, timelines, and execution requirements.

• Coordinate multi-channel campaigns across email, websites, booking engines, social media, webinars, editorial content, and other authorized programs.

• Track campaign readiness, performance, supplier outcomes, and proof of performance.

• Analyze supplier production, booking trends, market insights, and campaign results to formulate strategic recommendations.

• Work in partnership with Supply, Marketing, Sales, Marketing Operations, Creative, Digital, and Finance teams.

• Recognize process improvements, commercial innovations, and further supplier investment opportunities.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Hospitality, Communications, or a related discipline is preferred.

• Equivalent relevant professional experience may also be taken into account.

• Proven professional experience in B2B marketing, strategic account management, supplier partnerships, co-op marketing, or related commercial marketing roles.

• Experience in luxury travel, hospitality, tourism, destination marketing, or travel distribution is highly favored.

• Experience managing supplier or partner relationships, encompassing marketing planning, strategic presentations, commercial negotiations, and ongoing account engagement.

• Capability to create marketing proposals, identify revenue prospects, negotiate partner commitments, and manage assigned commercial targets.

• Experience coordinating multi-channel marketing campaigns involving internal execution teams, external partners, and various deadlines.

• Experience maintaining revenue pipelines, preparing forecasts, tracking commitments, or supporting marketing-related financial reporting.

• Ability to handle multiple priorities, projects, and stakeholder relationships in a fast-paced environment.

• Strong understanding of B2B marketing strategy, strategic account management, supplier-funded marketing initiatives, and commercial partnership development.

• Knowledge of luxury travel distribution, hotel partnerships, tourism boards, destination marketing, and the Travel Advisor marketplace.

• Proficiency in Canva, Microsoft 365, Smartsheet, WordPress, and relevant marketing, reporting, and collaboration tools.

• Strong analytical abilities and skills to interpret booking and production data, marketing performance indicators, supplier feedback, and commercial trends.

• Excellent written and verbal communication, presentation, negotiation, and influencing skills.

• Highly organized and detail-oriented, with capabilities in project management, time management, and follow-through.

• Willingness and ability to travel as business needs arise.

🏝️ Benefits

• Comprehensive benefits package that includes medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Paid time off (PTO).

• Paid holidays.

• Exclusive travel industry benefits.

• Work-life balance.

• Opportunities for personal and professional development.

• Flexible work arrangements to accommodate business needs.