Market Research, Consumer Insights Business Partner

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitate problem identification with stakeholders and convert business inquiries into actionable research objectives.

• Design and implement sophisticated market research initiatives, including segmentation, conjoint analysis, pricing studies, brand equity assessments, and consumer satisfaction evaluations.

• Create research frameworks and methodologies that align with strategic goals.

• Manage relationships with external research agencies and vendors.

• Integrate primary research, secondary data, and market trends into cohesive insights.

• Convert intricate findings into strategic recommendations for product development, marketing, and business expansion.

• Provide guidance to senior leadership on consumer behavior, market potential, and competitive landscape.

• Recognize emerging trends, competitive dynamics, and new market possibilities.

• Utilize analytics tools, automation, and GenAI to expedite insight generation and narrative development.

• Stay updated on market conditions, competitor actions, and industry advancements.

• Collaborate with teams across marketing, product, sales, community, strategy, and growth.

• Lead workshops and brainstorming sessions to integrate insights into product development and marketing campaigns.

• Foster a culture of data-driven decision-making throughout the organization.

• Cultivate relationships with executive leaders, product managers, external partners, and other key stakeholders.

• Present research outcomes and strategic recommendations to senior leadership.

• Act as the main contact for significant research initiatives and strategic consulting efforts.

• Serve as the primary insights advisor for designated functions and escalate enterprise-wide concerns to the Director.

• Mentor and support junior researchers and analysts.

⛳️ Requirements

• Bachelor’s degree in market research, business, marketing, psychology, statistics, economics, or a related discipline.

• At least 10 years of experience in market research, consumer insights, or a strategic consulting capacity.

• Demonstrated success in leading intricate research projects and delivering insights that drive business results.

• Experience collaborating with senior leadership and managing high-impact projects.

• Proficient in both qualitative and quantitative research methods as well as advanced analytical techniques.

• Extensive experience in defining research objectives, planning methodologies, and ensuring data reliability.

• Advanced skills in presenting market research findings to an executive audience.

• Proficiency in discrete choice, MaxDiff, regression, factor, and cluster analysis.

• Strong strategic, analytical, project management, communication, and presentation abilities.

• Skilled in statistical analysis and modeling techniques.

• Expertise in SPSS, R, or Python.

• Capability to influence and align stakeholders through storytelling and evidence-based insights.

• Ability to juggle multiple projects and deadlines simultaneously.

• Comprehensive understanding of data collection and measurement methodologies.

• Required experience in complex quantitative survey design and qualitative discussion guide creation.

• Proficiency in English, the business language of PMI.

• Proven track record in mentoring and developing junior team members.

• Willingness to travel 10–20%.

• A Master’s degree, MBA, or a relevant advanced qualification is highly preferred.

• International experience with an awareness of cultural differences is highly desirable.

• Experience within a highly matrixed global organization is advantageous.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and training.

• Flexible work arrangements to promote work-life balance.

• Competitive salary and performance-based bonuses.

• Engaging and inclusive company culture.