Market Research Analyst, Market Intelligence

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Perform both qualitative and quantitative market research to uncover industry trends, customer demands, and potential growth opportunities.

• Assess market size, competitive environments, consumer behavior, and emerging market possibilities.

• Plan and implement market research initiatives, including surveys, interviews, focus groups, and competitive analysis.

• Gather, clean, analyze, and interpret extensive datasets to derive actionable insights for the business.

• Create customer segmentation frameworks, buyer personas, and assessments of market opportunities.

• Track competitor actions, pricing approaches, product introductions, and developments within the industry.

• Work in conjunction with Product, Marketing, Sales, Customer Success, and Executive Leadership teams.

• Generate executive reports, dashboards, presentations, and strategic recommendations.

• Assist with go-to-market strategies, product launches, pricing decisions, and expansion efforts.

• Identify business risks, market deficiencies, and customer challenges through research and analytics.

• Leverage AI-powered research and analytics tools to enhance efficiency and insight generation.

• Complete a One-Way Video Interview to showcase analytical thinking, research methodologies, communication skills, and the ability to produce actionable business insights.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related field.

• Over 3 years of experience in Market Research, Business Intelligence, Consumer Insights, or Competitive Intelligence.

• Familiarity with supporting industries such as SaaS, Retail, eCommerce, Technology, Consumer Goods, or Digital Services.

• Strong analytical and quantitative abilities.

• Advanced skills in Microsoft Excel.

• Proficient with BI tools like Power BI or Tableau.

• Experience in conducting both qualitative and quantitative research.

• In-depth knowledge of customer segmentation, competitive analysis, and market trend identification.

• Exceptional presentation and data storytelling capabilities.

• Professional proficiency in English (B2+/C1 preferred).

• Ability to work autonomously in a dynamic, remote, multicultural setting.

• Experience with research tools such as Statista, Similarweb, SEMrush, Google Trends, or SurveyMonkey.

• Capability to create executive reports and business recommendations.

• Preferred: experience supporting U.S.-based companies or international organizations.

• Preferred: background in SaaS product research or Retail market analysis.

• Preferred: familiarity with SQL and data visualization platforms.

• Preferred: experience using AI-driven research and productivity tools.

• Preferred: understanding of pricing strategy, customer journey mapping, and product marketing.

• Preferred: experience presenting research findings to executive leadership.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.

• Opportunity to shape business strategy, product development, and market growth.

• Collaborative environment with cross-functional teams.

• Access to state-of-the-art research technologies and AI-driven research and analytics tools.

• Exposure to competitive U.S. markets.

• One-Way Video Interview as part of the recruitment process.